Green Options

A review of Max Green Alchemy with an exerpt from an interview with one of its co-founders.

It goes without saying that green is big these days. Within walking distance of my home there are three “eco-friendly” clothing boutiques, a “green home” shop and a billboard advertising green home cleaners. All have gone up in the last year. Ecopreneurists are birthing all sorts of green businesses, which is great to see.

As happy as I am to see all of these green youngsters on the block, it does my heart a lot of good to see green businesses that were started five or ten years ago, when green was not so hip, get a big boost from all of media attention now turned on all things green.

One example is Pharmacopia which was started in 1999. When the hot thing in entrpreneurism was launching a dot-com, Lisa Levin was quietly blending her own lotions and soaps from essential oils and organic ingredients. Lisa first gained a significant market presence for Pharmacopia products in natural products shops, with the Company eventually getting distribution in Whole Foods and other larger natural food stores.