By Liz Thompson •
March 29, 2009
After my Bono and his eyeliner post last week, a member of a U2 fan club wrote in and mentioned Bono’s use of and hand in creating Nude Skincare line (he and wife Ali Hewson are investors and she suggested the name to creator Bryan Meehan). Curiosity piqued, I contacted Nude directly to check it all out.
I do just love trying a new (to me, I realize Nude has been around for a while) line of nontoxic skin care and the customer service at Nude was speedy and courteous. My samples were sent out right away and I had them in my hot little hands no more than a few days after my initial contact.
Three products arrived for review; Miracle Mask, Age Defence Moisturiser and Replenishing Night Oil. The Miracle Mask warned those of us with sensitive skin that it was not suitable for our type. Being the skin care guinea pig that I so willingly am, and after a quick inspection of the ingredients label for any common triggers, I gave it a whirl anyway but avoided the five minute leave-on directions and went for a mere one minute, maybe. Designed to brighten and smooth skin, the mask contains natural AHAs and I noticed the scent of fruit acids right away. My skin did look rosy afterward, as if I had exfoliated with a mild scrub.
By Liz Thompson •
March 18, 2009
We all know of Bono’s work on issues of the environment, poverty and AIDS. With a hand in creating campaigns like ONE Campaign, DATA, (RED) and EDUN it is safe to say that the U2 frontman spends his fair share of time and effort on the greater good.
But does the rocker know about the importance of safety in cosmetics? He has been spotted of late wearing a healthy dose of the black stuff on the covers of Rolling Stone, SPIN, Q Magazine and at the Grammys and the Brits.
Well, Bono, if you have yet to discover the health benefits of using nontoxic makeup and skin care, let me point you in the right direction.
By Kelli Peterson •
January 22, 2009
Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.
By Jennifer Kho •
January 5, 2009
Think of Björk and the Icelandic musician’s bizarre videos, eccentric clothing and eclectic music might spring to mind. Now she’s bringing a new theme to her persona: money.
Reykjavik, Iceland-based Audur Capital is raising money for its second venture-capital fund, named Björk, focused on greentech startups (via Earth2Tech and The New York Times). The singer and Audur jointly established the fund to help turn around Iceland’s economy, which was crushed by the country’s banking collapse in the fall. Audur seeded the fund, expected to close in March, with an investment of 100 million Icelandic kronur (about $816,330).
By Timothy B. Hurst •
September 24, 2008
Gore said for the carbon lobby to be trying to convince their stockholders that renewable energy is risky business and that climate change is a hoax, they are purporting a type of stock fraud that should be addressed by attorneys general across the country.
By Lucille Chi •
August 1, 2008
EDUN is a Socially Conscious Clothing Company Created by Ali Hewson and Bono
Rock star Bono ’s wife, Ali Hewson, launched her new clothing line Edun, last summer, during the Pitti fashion week in Florence, Italy. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar. Sold in stores in New York and London, Edun’s label consists of high-end women and men’s clothing.
Ali Hewson claims “Edun is not a charity. It ’s a project for social development aimed at Africa,” the company teaches suppliers how to grow raw materials and shows workers how to use the cloth weaving machines. ~ Earthtimes and UPI
Hewson then said, “I have four children and when I dress them I want to be sure that their clothes are not the result of other children being exploited…”
Vanity Fair’s July issue is devoted to raising awareness in Africa. Guest edited by Bono, the magazine has 20 different covers featuring celebrities and cultural figures like Brad Pitt, Madonna, Maya Angelou, Oprah and President Bush involved in a game of telephone.
The magazine has been debated because it naturally raises the question of whether the use of celebrities in social campaigns raises awareness or trivializes the issue. Some see it as a
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