Green Options

Life, Money and Illuision is not about the magical arts or wizardry, though it does demystify money and Wall Street’s greedy aspirations abetted by the global push for more growth and consumption (and jobs).

Life, Money and Illuision: Living on Earth as if we want to stay (New Society, 2009) by Mike Nickerson is a driving tome that reconciles how our economy operates in relationship to the ecological and social systems on which we all depend.

In this second revised edition of Life, Money and Illusion, Nickerson explains that “Life” refers to the biological processes by which living things maintain themselves over time. “Money” represents our economic ideology that claims that as long as the volume of money changing hands increases, all will be well. “Illusion” refers to the fact that these two perspectives are directly opposed in terms of how they would solve current problems.

As one might imagine, a book of this stature and ambition — if providing meaningful analysis and argumentation (which it does superbly) — is not a cursory or a casual read. Running 448 pages, Life, Money and Illusion is meticulously fashioned in easy-to-understand language that makes Nickerson’s arguments and ideas both compelling and provocative. It draws from numerous fields, including ecology, psychology, philosophy, mathematics, and, of course, economics.

Practically Green: Your Guide to Ecofriendly Decision-Making by Micaela Preston is exactly what it says, a practical guide to going green.

This is one of the best green books I have read, probably because it isn’t all preachy and because I am a big DIY girl I just love the 30+ DIY projects included in this book.

From the creator of the BOBO wrapping scarf comes the new book The Wrapping Scarf Revolution (Leisure Arts #4833).

If you have ever checked out BOBO wraps but were too intimidated to buy one because of the complex wrapping then this book is for you- filled with step by step detailed instructions to help you wrap these beautiful scarves.

The Green Crafter: 52 Eco Friendly Projects for Every Week of the Year is a cute book by Richela Fabian Morgan.

In the book you’ll find a bunch of cute eco-craft projects for adults and kids. You’ll find detailed directions for fun projects like sock monkeys, very awesome paper dolls, garden butterflies, paper flowers, rock animals, ghosts on a string, photo ball ornaments, and keepsake boxes…just to name a few of my favorites.

From policymakers, business leaders and NGOs, to students in law and graduate programs, the broad scope and forward-looking tone of Agenda for a Sustainable America would make it a valuable addition to the bookcases of anyone interested in sustainability.

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The Gort Cloud:
The Invisible Force Powering Today’s Most Visible Green Brands
by Richard Seireeni with Scott Fields
240 pp. Chelsea Green

It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just aren’t sure how to define it, or what shape it takes.

In a new book called The Gort Cloud, branding expert Richard Seireeni takes a stab at capturing the moving target of social networks, sustainability, and green business and captures it with the perfect metaphor — a cloud. But Seireeni doesn’t use any old cloud for his metaphor, the book gets its name from an amorphous field of stellar debris called the Oort Cloud. Seireeni writes:

“I began to think of this particular green network as something tangible with a mission and with a collective membership of like-mined people. It wasn’t a single community. It wasn’t a movement, It defied easy definition.”

Living a low-impact, eco-friendly life often boils down to simplicity and sheer common sense. Just follow the old proverb “Reduce, Reuse, Recycle,” and you will be a long way towards minimizing your impact on the environment.

But sometimes consuming less and acting with a green heart still leaves much in the “gray area” of wastefulness and pollution. To help make your life at home as green as can be, Kim McKay and Jenny Bonnin compile 100 great eco-tips in True Green Home. Part of the National Geographic True Green series, True Green Home serves as an accessible introduction to the countless areas of your home that can be either eco-friends or eco-foes.

It is also a great “cheat sheet,” as the authors call it, by combining comprehensiveness with brevity and generality.1 That is, you get a lot of quick glimpses into where your home (or apartment) might be wasting resources and some basic steps you can take to reduce your environmental footprint. (Nearly every page has more space devoted to a photo than words.)

Noted fiction author Barbara Kingsolver takes a non-fiction tact in her most recent book Animal, Vegetable, Miracle and documents her family move to a farm in rural Appalachia and attempt to grow all their own food for an entire year.  The book touches on issues ranging from food sustainability, food networks, and how the food choices of just one family can impact the local food system.

Kingsolver attempts to document the attempt to eat completely local food for an entire year, and does it in a collaborative effort with her family.  One of the unique features of the book is the inclusion of her spouse and children in the writing process.  In each chapter, her husband Steven Hopp adds poignant commentary about social and environmental issues in short diary entries, and her teenage daughter Camille integrates personal anecdotes, canning ideas and seasonal produce recipes.  Having each family member (with the exception of her grade school daughter) contribute to the writing process gives the book a more intimate, personal feel and it demonstrates the cohesiveness of their family as they strive toward their common goal.

The Legend of Honey Hollow by Jeanne McNaney is a great children’s book that introduces kids to the problems related to the destruction of animal habitat and global warming.

I couldn’t help but be curious about a book called “Do You Matter?” It is a great question for an entrepreneur to ask. And the book’s subtitle “How Great Design Will Make People Love Your Company” is compelling. Doesn’t sustainability make our companies matter? Doesn’t our value of the environment make us matter? Is design really THE thing?

The authors, Robert Brunner (once a product designer for Apple and now a principal in the design firm Pentagram) and Stewart Emery (author of “Success Built to Last” and a leader in the Human Potential Movement) did not just rely on their own experience, but also relate numerous case studies about what other companies have done right in developing design-driven (and customer needs focused) organizations.

As you can see on the authors’ site, they are not just talking about package design and logos. The briefest synopsis of the book is, “We’re talking about design as a total concept—not just about how a product looks, but how the product operates, how it sounds, and how it feels. Also included in this idea of design is the quality of your purchase experience, of what happens when you actually open up the box, how you start to feel, and what all this communicates to you. And of course, there is the chain of events through which you became aware of the product. This is part of the design connection too—what all those touch points mean to you as a customer.”

One point I particularly liked is, “If you have your own brand-driven approach to design, others can’t really take this from you. People can try to copy it, but they they become merely derivative. If you do a good job at it, you have something that becomes a very strong and defensible strategy… when a customer purchases your product or pays for your service, they feel they have joined something.”

The Green Year, 365 small things you can do to make a big difference, by Jodi Helmer, is a perfect book for anyone who wants to green up their life but not does not want (or simply does not have time) to read reams and reams of information to do so. It seems to be written for us type A people (I guess I am selectively type A), who like lists and short tips.

Each day in a calendar year, the author shares doable, reasonable ideas for making better choices for the environment, and the health of your family. The tips are one sentence (love that!) and there is a paragraph or two explanation about why the issue or idea is important for the health of our planet. Under each tip you can list an alternative that worked better for your life and particular situation.