Green Options

We live and breathe design 12 hours a day, and are involved with many top designers…The future of green branding is going back to the earth. Nature and the photo-realistic incorporation of real elements are coming in the next year or so to the mainstream.

After a $90 million shot in the arm from oil giant BP back in August, second generation cellulosic ethanol pioneer Verenium has started production of ethanol from non-food sources such as wood chips, grass straw, and trash at their Jennings Louisiana demonstration plant (PDF). This is the first such plant to begin operation in the US.

As most of the first generation corn ethanol world has started to exit stage left in a loud and raucous way, the pioneers of second generation cellulosic ethanol — what I like to call “celluline” — have been quietly conducting dress rehearsals for their grand entrance.

And now the world of cellulosic ethanol has an honest-to-goodness demonstration plant to prove that it works. The plant will produce 1.4 million gallons of ethanol a year. Although it’s not at the commercial scale yet (60+ MGY), this represents a huge leap forward for second generation ethanol, which to this point has been full of promises but lacking on deliverables.

BP, which has attempted to rebrand itself as “Beyond Petroleum” in recent years, was awarded Greenpeace’s first annual Emerald Paintbrush award for their attempts at greenwashed advertising campaigns in 2008.

To no one’s surprise, when two activists showed up to BP’s UK headquarters with green paintbrush in hand, they were quickly escorted out of the building. But this didn’t stop the formally-dressed protesters from announcing the award outside the building.

The Environmental Protection Agency (EPA) has announced that, as a result of its enforcement actions, U.S. companies will spend a record-breaking $11.8 billion on pollution control and projects to clean up the environment this year.

BP and the Chinese Academy of Sciences (CAS) have agreed to establish the Clean Energy Commercialization Center (CECC), a joint venture in Shanghai investing some $73 million to commercialize Chinese clean energy technologies.

Delivering quite a blow to both Gordon Brown and Britain, BP has dumped its plans to build out wind farms and other renewable projects in Britain for projects in the United States.

Sarah Palin dismisses alternative energy in favor of a pipeline built by God.

More on Palin >>

From Think Progress

Palin’s First Statewide Campaign Was Fueled By Veco. “While mayor of Wasilla, Palin ran for lieutenant governor in 2002. She gathered $5,000 — or about 10 percent of her campaign fund — from Veco officials or their wives along the way.” [Anchorage Daily News, 9/6/06]

Palin’s Inauguration Was Sponsored By [...]

Billboard, television and magazine advertising has been touting green this and green that for a while. I find the ones by companies such as BP and Chevron to be the most questionable, if not outright ridiculous.

In the October 2008 Atlantic magazine, as no doubt in many others, BP runs a full-page ad that says, “Investing in America’s most diverse energy portfolio.” It includes little clip art silhouettes for an oil drop, a gas flame, a wind turbine, the sun and a green plant, triggering our cutesy awwww factor. Then it says:

“Oil in the Gulf. Natural gas in the Rockies. Solar in Maryland. Wind in Texas. Biofuels research in California and Illinois. Diversity starts right here. BP is the largest investor in new U.S. energy development. In fact, over the last five years we’ve invested more than $28 billion in U.S. energy supplies.”

They are providing some concrete details for sure. Now is it true? (And, cynicism aside for a moment, if it is, will it do any good?)

It seems that BP is trying to make up for lost time — the worldwide oil giant has invested $90 million in cellulosic ethanol company, Verenium. This is BP’s first foray into the world of cellulosic ethanol (ethanol derived from non-food crops), and man is it a gigantic one.

The money will be distributed to Verenium over the next 18 months, with a likelihood of further investment and cooperation beyond that point. Under the agreement, BP will have broad access to Verenium’s research, production facilities, and technology.

Although relatively late to the fray, BP thinks this investment gives them the “most advanced technology for transforming [cellulosic material] to biofuels,” as Sue Ellerbusch, president of BP Biofuels North America said.

Verenium claims to have the edge in cellulosic ethanol production through genetic engineering of the microbes required to turn the cellulosic material (switchgrass, wood chips, sugarcane bagasse, miscanthus) into ethanol.

Just as in the days when I was Hooked on Classics, it looks like humanity is going to be ‘hooked on fossil fuels’ for awhile longer. According to British Petroleum’s chief scientists, Physicist Steven Koonin, we’ll be stuck with the nasty for decades to come.

Speaking to a crowd gathered at the Frances C. Arrillaga Alumni Center to hear the annual Drell Lecture, Koonin decided to follow in

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What do mercury, cyanide, lead, ammonia, and benzo(a)pyrene have in common? These make up the 1.7 million pounds of pollutants that were dumped by U.S. Steel into Lake Michigan (via the Grand Calumet River) in 2005. A water discharge permit was recently proposed that may reduce or eliminate limits on heavy metals and toxic chemicals discharged by U.S. Steel into the Grand Calumet River, which flows into Lake Michigan.

The

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