Green Options

From building to beauty via a new and refreshing partnership with Kiehls, Pitt is using his considerable celebrity to help raise what they expect will be more than $1million in sales … refreshingly, without cashing in on his celebrity. Pitt will not be appearing in any of the ad campaigns, his image will not be used anywhere and he will not profit in any way from the association. The Aloe Vera Biodegradable Liquid Cleanser will be sold at stockists worldwide from October 2008 and all proceeds will go toward JPF Eco Systems, a charitable foundation established by Pitt & Kiehls to support global initiatives that, “minimize impact on the environment through thoughtful design.” His own charitable trust the ‘Make It Right Organization‘, which helps victims of Hurricane Katrina, will also directly benefit. Now that’s what I call beautiful.

Before I write anything else, I want to unequivocally explain that I think natural disasters are terrible. They cause countless deaths and incredible human suffering. With that being understood, I often find myself believing that things happen in nature for a reason, and so I started to ponder what some of the good aspects to natural disasters might be. I’ve come up with three ideas about what might be some positive consequences of natural disasters.

Brad Pitt, along with film producer Steve Bing, is going to build 150 eco-friendly homes in New Orleans’ Lower 9th Ward.