Green Options » brand sense partners http://greenoptions.com/tag/brand-sense-partners Posts tagged 'brand sense partners' Fri, 12 Sep 2008 15:09:40 +0000 http://wordpress.org/?v=2.5.1 en Jenny McCarthy Goes Too Good with Her Non-Toxic Children’s Line http://ecochildsplay.com/2008/09/12/jenny-mccarthy-goes-too-good-with-her-non-toxic-childrens-line/ http://ecochildsplay.com/2008/09/12/jenny-mccarthy-goes-too-good-with-her-non-toxic-childrens-line/#comments Fri, 12 Sep 2008 15:09:40 +0000 Kelly Dunleavy http://ecochildsplay.com/2008/09/12/jenny-mccarthy-goes-too-good-with-her-non-toxic-childrens-line/ This is a guest post by Kelly Duneavy, a reporter for MarinScopes newspapers.

Though Jenny McCarthy may have hit it big originally for her bad girl image, now she wants to go good. Too Good.

McCarthy signed with Brand Sense Partners to launch a children’s lifestyle line, Too Good by Jenny, next Spring. The line will be focused on providing children with safe, non-toxic surroundings.

Ever since McCarthy’s son, Evan, was diagnosed with autism in 2005, the star has taken a very holistic, earth-friendly approach towards raising him. She wants her line to reflect these beliefs with non-toxic linens, toys, cleaning products and gluten-free food and drinks.

While organic and non-toxic children’s wear has been finding a market in high-end boutiques, McCarthy’s line will be sold primarily at mid-tier stores with an emphasis on affordability for all parents.

Read More on Non-Toxic Care for Children:

FairyTales Organic Hair Care for Children
A Safe Non-Toxic Bug Repellent for the Little Ones
Green Family Values: Natural, Wooden, Toys by Plan Toys

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