Eco-Libris: An Interview With Orly Zeewy, a Branding Consultant, on Green Branding
This post was originally posted on Eco-Libris blog on June 21.
The added value of going green is constantly growing. According to a survey conducted lately, 46% of consumers say they would shop at a retailer more if it was environmentally friendly. Another study of Mintel shows 62% of customers choose a restaurant based on their commitment to the environment.
