Green Options » branding identity http://greenoptions.com/tag/branding-identity Posts tagged 'branding identity' Thu, 25 Jun 2009 21:18:50 +0000 http://wordpress.org/?v=2.5.1 en Eco-Libris: An Interview With Orly Zeewy, a Branding Consultant, on Green Branding http://ecopreneurist.com/2009/06/25/eco-libris-an-interview-with-orly-zeewy-a-branding-consultant-on-green-branding/ http://ecopreneurist.com/2009/06/25/eco-libris-an-interview-with-orly-zeewy-a-branding-consultant-on-green-branding/#comments Thu, 25 Jun 2009 21:18:50 +0000 Raz Godelnik http://ecopreneurist.com/2009/06/25/eco-libris-an-interview-with-orly-zeewy-a-branding-consultant-on-green-branding/ This post was originally posted on Eco-Libris blog on June 21.

The added value of going green is constantly growing. According to a survey conducted lately, 46% of consumers say they would shop at a retailer more if it was environmentally friendly. Another study of Mintel shows 62% of customers choose a restaurant based on their commitment to the environment.

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