Back to School Brandwashing: Freecycling for Picky Preteens
What’s an eco-friendly family to do up against mega-million dollar marketing when brand-identity rears its head?
Once upon a time I could hit the local Outrageous Outgrowns, Zwaggle and haggle online for eco-friendly finds, or find green parenting ways to make a difference by showing how to host a kids’ clothing swap among my pals.
But when kids get a bit older and media peer pressure kicks in, tweens and teens are ripe for consumption junction mall rat mentality, sometimes even calling gently used items ‘gross,’ or being turned off by wearing their own friends’ castoffs in a swap-n-shop format…
So how do you effectively combat commercialism and turn brand influence on itself?
