The search for the perfect wedding ring (or special piece of jewelry for that matter!) can be a harried and overwhelming process, but the designers at Brilliant Earth have an eye for high style and elegant design that will leave the most fashionable eco-chick swooning.
Men - take note - not only are these gorgeous pieces, but they are also guilt-free: as in, the designers source conflict-free [...]
When I had the chance to interview Beth Gerstein, co-founder of Brilliant Earth, I first wanted to ask her how they raised the money to start the company. I figured that retailing gold, platinum and diamond jewelry had to be a capital-intensive business and thought Beth could shed light on how a green entrepreneur can convince investors that there is a large market for products that are sustainably produced.
However, I got a very different story. Brilliant Earth has been entirely boot-strapped, although that adjective doesn’t seem apt for a company that sells beautiful products, has an elegant identity system, and does business via a beautiful website.
Brilliant Earth sells conflict-free diamonds, which are mined in Canada in accordance with environmental laws as well as jewelry made of “renewed” gold and platinum, i.e., recycled metals.
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