Green Options » brilliant earth

On Bloomberg TV tonight: Brilliant Earth talks about a conflict free Diamond Industry

Reenita Malhotra — Fri, 24 Apr 2009 23:01:11 +0000

Tonight on the BLOOMBERG TELEVISION® program VENTURE, host Cris Valerio talks to Brilliant Earth Co-Founder Eric Grossberg, about the diamond industry, working with conflict free diamonds, and how social entrepreneurship drives his bottom line.

He talks about how the15 percent drop in diamond prices in the past six months is actually helping his business,

“There is an opportunity with diamond prices going down because we don’t hold a lot of inventory as those prices go down we can pass that on immediately to consumers, where a lot of our competitors in the market are holding inventory that they purchased at higher prices and can’t do the same.”

Venture gives BLOOMBERG TELEVISION(R) viewers an inside look at what it takes to be an entrepreneur. The weekly half-hour program will feature interviews with entrepreneurs and small business owners, focusing on issues and policy that impacts the way Main Street does business. “Venture” airs on Friday nights at 8:00PM ET, 11:30PM ET the show re-airs Saturdays at 1:30am, 3:30, 7:30am, 8:30, 11:30, 6:30pm and Sunday at 12:30am, 3:30, 6:30, 9:30, 12:30pm, 3:30pm.

“Venture” can also be seen on Bloomberg.com

Brilliant Earth Ethical Diamonds are a Green Girl’s Best Friend

Lucille Chi — Mon, 15 Dec 2008 06:02:31 +0000

Ethical diamonds and sapphires are spectacular and let me tell you Brilliant Earth is a beautiful blessing for the green girl wearing white. They offer certified conflict free diamonds and sapphires crafted with love, fair labor practices, and eco-friendly ethics. 5% of all their profits donated go to help local African communities harmed by the diamond industry.

Going to the Chapel: Green Wedding Design

Courtney Carlisle — Tue, 15 Jul 2008 20:54:06 +0000

It’s that time of year again: wedding season! Here are a few companies helping brides say eco-chic on their big day.

Here are a few tips for going green while wearing white:

The Rings: Make sure you choose conflict free diamonds and recycled gold bands if you aren’t inheriting a family ring. C5 Company, Todd Reed and Brilliant Earth are excellent designers that use recycled gold and raw diamonds thatare responsibly sourced.

The Dress: Check out ANGeLRox, Natural Bridals or Deborah Lindquist for gorgeous bridal collections that are made with organic and eco-friendly fabrics, such as hemp and silk. Heirloom dresses and vintage are also excellent choices and can be a really nice touch for your special day.

Conflict Free Diamonds and Recycled Gold are a Girl’s Best Friend

Courtney Carlisle — Fri, 27 Jun 2008 20:22:39 +0000

The search for the perfect wedding ring (or special piece of jewelry for that matter!) can be a harried and overwhelming process, but the designers at Brilliant Earth have an eye for high style and elegant design that will leave the most fashionable eco-chick swooning.

Men - take note - not only are these gorgeous pieces, but they are also guilt-free: as in, the designers source conflict-free stones and recycled gold material when possible. Not to mention the company supports local communities in Africa that are usually affected by poor mining conditions and where most conflict diamonds are a source of funds for civil war. Not exactly the image that you want to conjure when you are admiring your custom designed ring glistening on your finger.

How to Start a Green Business without Raising Money

Leah Edwards — Thu, 24 Jan 2008 20:42:59 +0000

When I had the chance to interview Beth Gerstein, co-founder of Brilliant Earth, I first wanted to ask her how they raised the money to start the company. I figured that retailing gold, platinum and diamond jewelry had to be a capital-intensive business and thought Beth could shed light on how a green entrepreneur can convince investors that there is a large market for products that are sustainably produced.

However, I got a very different story. Brilliant Earth has been entirely boot-strapped, although that adjective doesn’t seem apt for a company that sells beautiful products, has an elegant identity system, and does business via a beautiful website.

Brilliant Earth sells conflict-free diamonds, which are mined in Canada in accordance with environmental laws as well as jewelry made of “renewed” gold and platinum, i.e., recycled metals.