Green Options

In the last-minute rush of Earth Day press solicitations yesterday, it was easy to get a bit bogged down, and even let some things slip through the cracks. One email that did catch my eye, however, was web browser Flock’s release of its “Eco-Edition.” I’ve used Flock on and off for over a year now (it was fantastic for uploading a massive collection of stock photos for our writers last year), and was pleased to see that the browser had created a version that allowed for seamless “green” browsing, and tools optimized for green blogging.

I’ve always liked Flock for its focus on integration of social media functions into the browser itself: right now I’ve got one-click access to Twitter, Facebook, YouTube, etc. The Eco-Edition adds a one-stop shop for green news and blog hounds: the “Green” page that loads when the browser starts features feeds from most of the web’s top destinations for information and opinion on sustainability and environmentalism (including sustainablog — thanks, Flock!). The refresh button even features the ubiquitous recycling symbol — a nice touch! As our friend Michael d’Estries at Ecorazzi noted, this creates a seamless experience: the best of the green web is right at my fingertips. Combined with Flock’s integrated social media and blogging tools, the Eco-Edition provides an efficient interface for all of the steps we green bloggers go through in writing, publishing and promoting our work.