What’s in a Name?
One of the things I struggle the most with in getting my business started is what on earth to call it. The easiest way to name a new business is to use the owner’s name. Well, when your last name is practically unpronounceable, not to mention difficult to spell, that doesn’t seem like the best option.
As soon as I knew I wanted to own my own business, I started thinking of ideas for names. As I traveled for the last half of 2007, I took my business planning notebook along and brainstormed name ideas on long road trips. Now I have a few pages of ideas, and I’m as lost as ever. So I decided to seek out tips on naming a business, and although I haven’t made a final choice yet, I feel like I have a road map to guide my naming process.
