Green Options

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Green entrepreneurs, like any business man or woman, are constantly seeking the best way to attract new customers. In the eco friendly arena, these customers come in a variety of rapidly changing consumer profiles. As I wrote about in my post, How to Reach Green Consumers - Using Psychographics To Define Your Target Market, green consumers range from the super committed LOHAS who are very progressive on environment and society, to the Drifters who not too concerned about environment, figuring we’ve got time to fix environmental problems.

Trying to reach these varied consumer groups can be challenging. Advice is always welcome.
So some interesting information from Yahoo Green, a website launched last year by the venerable internet giant, sheds some light on the best way to do that. Yahoo managers have been tracking click-throughs, purchases and eyeballs on their new site. Incremental changes in the sight have revealed nuances not considered before and at the recent Sustainable Brands Conference,Erin Carlson, director of Yahoo’s social responsibility department, went over a few.

The European Union has traditionally been more cautious of genetically-modified (GM) foods than the rest of us. They require more scientific study than other food safety organizations before approving individual seeds and ban a significant number of GM seeds as well. This stands in stark contrast to U.S. policies that encourage GM crop growing through subsidies. According to an article in the Christian Science Monitor, 92% of Minnesota’s 2007 soybean crop and 86% of its corn crop came from GM seeds.

Now, mounting pressure from both Europe’s farmers and global food aid organizations have caused the high courts of various EU countries to reconsider.

A community in Canada has an unusual form of solar power that can provide over 90% of the annual heating and hot water needs for the homes, despite being situated in a cold Alberta location where winter temperatures can reach -33 degrees C (-27 F).

The Drake Landing Solar Community collects solar energy in a heat storage fluid through an array of solar panels on the roof of each home and covering all of the garages at the back of each home. The heated fluid is transferred to a neighborhood energy center, and then into the ground beneath an insulated layer, where the heat is stored in the earth.

Combined together, the 52 home community is able to collect and store enough energy from the sun during the summer that the ground storage temperatures reach 80 degrees C (176 F). This heat is sufficiently insulated beneath the ground that it can be drawn from throughout the winter to provide heat and hot water.

Having staffed a booth two years running at the Chicago Green Festival, I know what a challenge it is for meeting planners to stage a truly green convention. The Green Festival posts volunteers at the garbage cans, to help the public choose the right bin: compost, recycle, or trash. Exhibitors have to attend a conference call and sign a “leave no trace” agreement.

Now, it’s the DNC’s [...]

For three days this week, St. Louis was host to the US Green Building Council’s Greening the Heartland conference.  Focusing on green building and sustainability, this year’s conference theme was “Embracing Change ‘08.”  It featured a strong lineup of speakers and educational programs, workshops, a bike tour of sustainable buildings, a tour of the LEED gold certified St. Louis Community College Wildwood campus, a tour of the LEED platinum certified Alberici headquarters, and a hall for exhibitors.  Educational programs were grouped into government, corporate, green communities, and education tracks.

Though I was mainly interested in kitchen and bath products like IceStone, PaperStone, and Vetrazzo countertops and Koch & Co. cabinets, I found myself sitting down with exhibitors who had something new and interesting to present, like the guys from Huntleigh McGehee, who specialize in Green Insurance, which I plan to write more about next week.  Other exhibitors showed off windmill technology, natural insulation, SIPs panels, sustainable printing, green design/architecture firms, solar shades, green roofs, and much more.

A recent study showed that LEED and Energy Star certified buildings had higher occupancy and lease rates, proving that green building really is worth the extra effort.

Among the decidedly ungreen luxuries I allow myself is a small collection of magazine subscriptions, one of which is Gourmet - the Conde Nast foodie rag that is, to be honest, hit or miss. But this month’s issue was a favorite of mine, mostly because of a moving account by two young chefs of a trip they took to Madani Halal butcher in New York in search of a goat to serve at their summer barbecue. The chefs - Ian Knauer and Alan Sytsma - picked out a grass-fed, free-range goat and watched as the butcher thanked the animal for its life and then killed it in what is considered the most painless way possible. The chefs reported back that watching their animal die added a level of responsibility to their cooking. Not only did they want to create a delicious meal for its own sake, they felt a need to honor the sacrifice of the animal’s life.

This type of thinking is an integral part of the current movement towards more ethical meat consumption that we often discuss on this blog. Consider below the similarities between Zibah - the Halal slaughter method - and members of the slow food movement. This similarity is not lost on Riaz, the owner of Madani, who told Gourmet that he believes Halal butchery can help many Americans to accept Islam through shared eating values.

According to the Halal Food Authority the following conditions must be met in order for meat to be considered passable:

Need to finance your growing business? Throughout the year, the Skoll Foundation accepts applications from social entrepreneurs in business at least 3 years.

The Skoll Awards provide later-stage, or mezzanine, funding, which is generally structured as a $1 million award paid out over three years, subject to payment limitations described below under Budget Guidance. In most cases, the grant is provided for core support to help organizations expand their programs and capacity to deliver long-term, sustainable equilibrium change.

In these times of tight credit, worthy ideas have just as tough a time securing financing as those with, perhaps more mundane ideas. Fortunately the interest in sustainable and socially responsible businesses is growing. The Skoll Foundation is just one of several organizations offering this opportunity.

Walking the floor of WINDPOWER 2008, the annual conference and trade show for the wind energy industry, one couldn’t help but be transfixed by all of the different types of turbines - at least I couldn’t. The wind turbine has become the iconic symbol of clean, renewable energy. But the classic three-bladed horizontal axis wind turbine, with its gracefully swooping blades, has become the symbol of not only renewable energy, but also of environmental consciousness and ecological possibility.

Despite the ubiquity of the three-bladed turbine, the oft-overlooked vertical-axes turbines are making quite a splash in the world of wind energy, especially in small and micro-applications. So what’s all the fuss about? Vertical-axis turbines apparently do not suffer from some of the same problems that plague small wind applications in urban settings including, aesthetic concerns, space requirements and sound levels.

Other advantages of vertical-axis turbines:

• Can produce up to 50% more electricity per year than conventional turbines with the same swept area
• Generate electricity at much lower wind speeds, as low as 4 mph (1.5 m/s)
• Will continue to generate power in high wind speeds, up to 130 mph (60m/s) depending on the mode
• Direct-drive units have no gearbox. No gearbox means a more efficient transfer of energy and no leaking oil
• Will not harm wildlife, in terms of bird and bat strikes

Below, I’ll cover some more basic differences and show you a few photos and short videos of some of these turbines I saw down in Houston at WINDPOWER 2008.

As going green becomes more and more popular, it seems that everyone is jumping on the bandwagon. Consumers want more sustainable options for all their needs, and companies are beginning to listen. Or are they?

Maybe I’m just a little paranoid, but I don’t tend to trust the megalithic corporations that have so much power and wealth today. So while I see many ad campaigns touting green promises and hear of many large corporations changing their ways, as much as I want to believe them, I have my doubts that many of these companies are truly committed to sustainability. The very nature of our economy leads companies to focus solely on profit and their own growth, at the expense of people and the environment.

While they don’t normally farm naked, eleven of Kona’s farmers dared and bared it all to raise awareness about false advertising on coffee labels. The tasteful and fun photos of these mature women grace the pages of a 2009 calendar, reminiscent of the Alternate WI Calendar, the inspiration for the movie Calendar Girls. While the calendar was a bit of light-hearted humor, these farmers are serious about protecting the trademark of Kona coffee. And they should be.

Currently, coffee labels are allowed to use terms like “Kona blend,” “Kona style,” or even “Kona coffee,” even if the package contains only ten percent Kona beans. The remaining 90 percent of the beans come from other regions like Brazil or Columbia.

Kona farmers are concerned that the mislabeling dilutes the integrity of this unique variety. That integrity does have value when you examine how the coffee is produced and the Kona Coffee Farmers mission to protect Kona farmers’ economic interests in 100% Kona coffee, to protect the Kona coffee heritage, and to seek greater legal protection of the Kona coffee name.

I contacted Christine Sheppard of the Kona Coffee Farmers Association to find out more about this unique variety. Interview follows the jump.