Green Options

A new report by iSuppli Corp. predicts that by 2013, 31% of the solar panel market will be accounted for by thin-film solar panels. These thin-film panels are rapidly replacing traditional crystalline photovoltaic panels.

Thin-film solar is being used in a variety of new applications, from solar roof shingles to solar tiles (like clay tiles) to solar panels glued right onto the roof. Its flexibility in use is one major benefit of this technology.

Lower cost is the number one factor responsible for its anticipated growth, but there are trade-offs as well.

The German solar producer Sulfurcell produces these durable solar integrated panels as cladding modules that can be designed onto new buildings as well as retrofitted onto old buildings to power the building. The exterior is hardened glass; on the back is thinfilm.

The retrofit is possible because each module is hung like a conventional cladding system on the outside of the building installed on a substructure, so even uneven exterior surfaces could be used.

Candy giant MARS, parent company of M&M’S®, DOVE®, MILKY WAY®, SNICKERS®, 3 MUSKETEERS®, and TWIX®, turned on a huge new solar array (a “solar garden”) at its headquarters in New Jersey today. No matter what you think of candy food like this, it is good to see such a company going solar. Popular with millions, billions perhaps, and about as mainstream as you can imagine, this is a good step for solar’s more widespread use across the country.

This facility is PSEG Solar Source’s first large-scale solar project. It is one of the largest solar projects in the state of New Jersey, which is already 2nd only to California in its amount of installed solar capacity. The MARS headquarters adjacent to the solar garden is the workplace of about 1,200 employees and is where M&M’S® Brand Chocolate Candies are manufactured.

Ray Anderson’s epiphany about his own role in environmental destruction after reading Paul Hawken’s The Ecology of Commerce has taken on mythic status in the fifteen years since. The “spear in the chest moment” he experienced transformed Anderson into a leader in sustainable thought and practice within American industry, and his company, Interface, Inc. (which manufacture modular floor covering primarily for business and institutional customers) is now recognized as a model of transformation. Named a “Hero of the Planet” by Time magazine in 2007, Anderson is constantly sought out for speeches, interviews, and even documentary film appearances (THE CORPORATION, and the new SO RIGHT SO SMART)

In September, Anderson (with Robin White) published his second book, Confessions of a Radical Industrialist: Profits, People, Planet - Doing Business by Respecting the Earth. This wide-ranging work not only tells Interface’s story in detail, but also provides a blueprint for how a large, well-established company can literally reinvent itself as both a profitable enterprise and a business that learns to operate in harmony with natural systems.

The word “confessions” in the title is very appropriate: Anderson is very frank about Interface’s successes and setbacks in its climb up “Mt. Sustainability” (a phrase he coined). He also discusses the efforts of other companies, and makes bold, and hopeful, cases for environmental and social responsibility as pillars of successful business strategy in the 21st century. The book is an engaging and thoughtful read for business people, environmental activists, and consumers concerned about the impact of industry on the planet’s future.

They say that a picture is worth a thousand words but, of course, I’m not going to dedicate 1000 words or even 500 to this picture. My green friend and I spotted this billboard in a not exactly obvious place in the Soma district of San Francisco but we figured that PETA didn’t have or want to spend the big bucks on a billboard right next to the 101 [...]

Total, a French oil company, recently agreed to give the Massachusetts Institute of Technology (MIT) $4 million for a 5-year research project to develop stationary batteries that can more efficiently store solar energy.

More efficient energy storage has been a difficult issue for scientists to crack. It is a major issue preventing more widespread use of renewable energy, and solar energy in particular.

Is this project, one funded by a true oil giant, the one that will make it happen?

Renewable Funding’s PACE (Property Assessed Clean Energy) solar funding, begun by Cisco DeVries with Berkeley First was a breakthrough in making solar affordable. Now VC high-flyers Draper Fisher Jurvetson, New Cycle Capital, and RWE Ventures have just invested $12.2 million in a first round of financing to make this sober and sensible solar funding available to more homeowners.

Renewable Funding is a business in the Common Good. And it could be big too. There’s potentially a gigaton of greenhouse gas reductions to be made, at no cost to local, state, or federal governments from a $280 billion potential market in PACE solar funding in the US, acording to a UC Berkeley study published in Environment Magazine.

A recent blog criticized Kraft’s Macaroni & Cheese dinner, a family and kids favorite for decades, for selling a quick meal product made with “cheese products,” not real cheese.

On my next shopping trip, I bought a box to investigate what was in that powdery but tasty cheese sauce.  A blue and gold ribbon printed on the box already told me I was going to get The Cheesiest and the “original flavor.”  The ingredients include CHEESE SAUCE (WHEY, MILKFAT, MILK PROTEIN CONCENTRATE, SALT, SODIUM TRIPOLYPHOSPHATE . . . MILK, YELLOW 5, YELLOW 6, ENZYMES, CHEESE CULTURE). The dinner also contains wheat, milk.

A couple weeks ago, I wrote about China’s new policy to focus on buying (almost entirely) “China-grown” wind turbines and wind turbine technologies with Chinese patents. That policy wasn’t a big hit internationally and China is back-tracking.

However, is it changing its stance out of international moral pressure or a major financial incentive (recent deal) in the US? And who is to benefit the most from this shift?

The huge project to build a $555 billion renewable energy “belt” in the Middle East and North Africa (MENA) region, funded largely by German companies, moved another step forward a few days ago.

The articles of association for the DESERTEC Industrial Initiative (DII) were signed by the joint venture group of 12 companies and the DESERTEC Foundation in Munich on October 30.

Additionally, a CEO for DII was appointed — Paul van Son.

In the comment streams on my blog posts there is a recurrent theme from one segment of the respondents - they have a deep distrust in the large companies that are involved in modern agricultural technology.  They don’t believe these companies will behave ethically because they are for profit entities “only answerable to their shareholders.”   

I’d like to speak directly to this as a long-time Ag industry insider whose experience does not support these suspicions. I know that some will dismiss this perspective assuming I am biased, but one has to balance potential for bias with actually having first-hand experience from which to speak.  Over the last 32 years I’ve work for or with most of the companies, large and small, that provide agricultural technologies.  Fourteen of those years have been as an independent consultant so I get to know what is going on inside of many companies in a given year.  I have still only had direct knowledge of a subset of what happens, but in all of that exposure I’ve never witnessed an unethical decision or action - not even the consideration of one.  I’ve seen certain decisions that were short-sighted.  I’ve sometimes seen decision-making processes that are more driven by fear than by opportunity.  I’ve seen missed opportunities because vision was lacking.  I’ve occasionally seen failures to take advantage of synergies that could have been realized between divisions of large organizations. I’ve seen problems, but I believe that some level of dysfunction is inevitable in any organization involving people.  Still, unethical behavior isn’t something I’ve seen so I disagree that it is automatically likely just because of the characteristics of the company.  

On balance I’ve also seen these organizations, large and small, frequently make important contributions to society in terms of the productivity and safety of our food supply.  I’ve seen these companies continue to do that in an environment of constant activist attack and very limited public understanding because so few people farm.