Green Options

I’ve written a lot in these posts about print vs. electronic media and the sustainability issues faced by both (yes, both! electronic media aren’t as green as people think). Now you can investigate more deeply for yourself. On November 17, Target Marketing and Printing Impressions will offer a webinar titled “Paper or Electronic? The Impact of Choices.”

Speakers will be:

Don Carli
Senior Research Fellow
Institute for Sustainable Communications

Brian Kozlowski
Director, Sustainable Development
NewPage Corp.

This free webinar will discuss the tools, processes, and success stories that exist to help direct marketers determine not only which media best fit the job at hand but also how to improve the carbon footprint of all channels.

Topics to be discussed include:

Chances are, if you run a major polluting company, you’re not reading cleantechnica. But you never know. So here’s my advice, based on my experience writing about energy; gathered into one easy quick read for the non-eco reader, on how a polluting company can benefit from the new energy bill requirements to cut carbon emissions.

I just got back from three days at one of my favorite ag industry meetings: The Produce Marketing Association “Fresh Summit.”  To those in the industry this is just known as the PMA.   This is an event where the vast majority of the fresh produce and flower industry gathers to show off their products, their new ideas and all the technologies [...]

Not all clean tech companies need to produce more environmentally friendly products in order to make a difference; some are leaders in the industry because quite simply, they change their procedures in order to ensure that their practices reduce their carbon footprint. In this week’s Newsweek “Green Rankings” were released, and many of those higher up on the list include leaders in technology that are trying to make sure that their environmental impact is just that much cleaner.

Just like many other social phenomena that are good for the environment, the exploding trend of people growing their own chickens in the backyard has its naysayers.  Naysayers come in a wide variety of stripes.  For example, the widespread understanding that global warming is real and that we’re causing it has its naysayers, many of whom stand to lose a lot of money when their oil and coal has to internalize the cost of the pollution they’ve been making us pay for since their inception.  Or those that say that electric cars are not realistic…sure there are naysayers…wait, is there a trend here that the oil industry is against everything good?  Hmm…

But I digress.  Suffice it to say, there are naysayers who don’t want us to live well, to live with a lower carbon footprint by producing our own food.  Kimberly Willis and Rob Ludlow, co-authors of Raising Chickens for Dummies, can be counted among those that are dispelling these myths and empowering the people. 

If you picture a grain farmer out tending a field, you might imagine someone sitting on the metal seat of a tractor like the one in the picture above, moving slowly across a field - perhaps the farmer has a straw hat.  That image seems attractive as long as you are not the farmer.  Fortunately, this isn’t the real situation in the developed world or we wouldn’t get anyone in our rapidly aging population to do full-time farming on the multiple thousand-acre farms that are typical of a modern, Midwestern family farm.

Today, a progressive farmer will typically be working in an enclosed, air-conditioned cab with surround sound, a cell phone, and an internet connection for tracking commodity futures or catching up on email.  Increasingly, the tractor is driving itself by computer and GPS except for occasional intervention.  I’ve carried on a number of protracted interviews with farmers who were in just this setting.  I know one farmer that ran much of his state senate campaign from a tractor or combine.  These new, sophisticated, farm vehicles are not just about keeping the farmer comfortable and multi-tasking.  They are important tools for making farming more sustainable.

In the results of a “Eurobarometer” survey recently released by the EU, we can see some progression in the evolution of green consumerism. EU citizens are taking the environment into account when purchasing products, according to the survey. They are also interested in putting carbon footprint labels on products. And what about green taxes?

Here are my own personal steps to becoming a “green being”:

1} Try to stop driving exclusively gasoline powered automobiles. Carpool at least
once a week. Ride Public Transportation when you can and encourage Public Transit to
utilize/purchase alternative fuel buses (bio-deisel, natural gas, electric, etc.)

In part one of this blog I acknowledged that I enjoy local food as a special treat in my diet but described three reasons that the true “locovore” concept was impractical:  Limited Food Diversity, Quality Issues, and Water Issues.  I’ll continue.

I love eating locally produced foods when I have the chance.  I enjoyed having access to fully tree-ripe stone fruit when I lived in Davis, CA. Today I get to enjoy the ultra-local herbs, vegetables and fruit from my garden part of the year, and I make 10-20 gallons of wine from my little vineyard.  I feel that I am fortunate, not noble.  In January our county (San Diego) is one of the few places producing strawberries and I certainly enjoy those, but it doesn’t mean I don’t buy them later in the year when they come from further North.  Local food can definitely be a treat, but to think that it is a noble thing to be a “locovore” is a bit silly and often quite pretentious.  There are plenty of non-local foods that you should eat with no sense of guilt. In this and my next blog I’ll talk about why.

 

This column highlights the top economic stories of the week.

Having children is the surest way to send your carbon footprint soaring, according to a new study from statisticians at Oregon State University.

The study found that having a child has an impact that far outweighs that of other energy-saving behaviors. More on this story here.

A quarter-century ago, in the wake of America’s first energy crisis, a young scientist named Amory [...]