Green Options » Carbon Neutrality http://greenoptions.com/tag/carbon-neutrality Posts tagged 'Carbon Neutrality' Sat, 28 Feb 2009 14:57:44 +0000 http://wordpress.org/?v=2.5.1 en AIA Provides Guide to Reducing Carbon Footprint http://greenbuildingelements.com/2009/02/28/aia-provides-guide-to-reducing-carbon-footprint/ http://greenbuildingelements.com/2009/02/28/aia-provides-guide-to-reducing-carbon-footprint/#comments Sat, 28 Feb 2009 14:57:44 +0000 Dawn Killough http://greenbuildingelements.com/2009/02/28/aia-provides-guide-to-reducing-carbon-footprint/ AIA 2030 Plan

As part of its well-publicized 2030 plan (reducing the fossil fuel use of buildings by 50% in 2010 and carbon neutrality by 2030), the American Institute of Architects is offering a wonderful guide to 50 strategies for greening up buildings.  The strategies provided in the “50to50″ book range from “Active Solar Thermal Systems” to “Windows and Openings.”

 

 As stated in the introduction:

The 50 strategies … have been selected to provide readily available and effective tools and techniques that will have an effective and immediate impact on architects’ ability to achieve significant carbon reduction. The strategies span a spectrum from broad-based site and planning objectives to specific, building-based concepts.

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]]> http://greenbuildingelements.com/2009/02/28/aia-provides-guide-to-reducing-carbon-footprint/feed/ How To Use Offsets In your Marketing http://ecopreneurist.com/2008/09/08/how-to-use-offsets-in-your-marketing/ http://ecopreneurist.com/2008/09/08/how-to-use-offsets-in-your-marketing/#comments Mon, 08 Sep 2008 16:12:26 +0000 Jennifer Kaplan http://ecopreneurist.com/2008/09/08/how-to-use-offsets-in-your-marketing/ As consumers become more jaded about claims of greenness, companies that care about communicating their sustainability activities are looking for ways to credibly stand out. When done thoughtfully, the marketing of carbon neutralizing offset programs can be an excellent way to get your point across.

The travel industry has been a big adopter in the marketing of carbon neutrality. Expedia.com gives consumers the option to purchase TerraPass carbon offsets for the carbon emissions of flights. Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car also provide similar options for car rentals. But these program are no-brainers as the consumer bears the cost of the offsets.

The newest generation of offsets marketing includes the integration of offsets into the product itself — no opt-in necessary and at no additional cost to the consumer. This new wave of marketing often involves on-packaging communication of the company’s offset programs and there are a few standouts. Bloomsberry & Co. has partnered with TerraPass to create Climate Change Chocolate, an incredibly tasty chocolate bar that includes in the price of every bar 133 lbs of verified TerraPass carbon offsets (133 lbs being the average American’s daily carbon impact.)

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