Green Options

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Worldchanging magazine has announced that it is selling the ultimate environmentalist gift for high school and college graduates: carbon offsets for life.

This means that for every donation above a certain level, Worldchanging will buy carbon offsets in the name of the graduate.

But the price of this gift is not cheap—the minimum donation is $6,000 to offset a graduate’s childhood, and the max is $25,000 to offset an entire career. It also raises an important question: what will such a present do to the mindset of the recipient?

Paso del Istmo is a 20 kilometer-long land bridge in Nicaragua. Conservationists believe that the narrow strip of tropical forest could absorb some 170,000 metric tons of greenhouse gases over the next 40 years. What’s more, carbon offsets might make these forests worth more as trees than as lumber.

For millennia, the land bridge has been a corridor allowing animal migration between North and South America. It now has some of the most highly concentrated biodiversity in Nicaragua. Conservation group, Paso Pacifico, wishes to permanently protect the land bridge from developers, but where could they find funding to make this dream a reality?

Enter the carbon offset company, CarbonFund. In league with Paso Pacifico and the Rainforest Alliance, carbon offsets offer the funding to make conservation of the Paso del Istmo land bridge a reality; and they’re not stopping at just conservation.

Last month was a busy time for the voluntary carbon standard (VCS). Admittedly, it’s not a phrase that rolls smoothly off the tongue.

Like corporate social responsibility (CSR), you find yourself semi-exhausted before the next sentence.

You sense inherent good in each of these phrases – sure – but just want them to make sense in a realer world.

And so to the VCS.

Voluntary carbon offsetting is big business. In 2006, there was a huge surge in this market resulting in a 200% growth.

Big brands were, and are, getting into carbon offsetting in a big way. Google, Nike, Coca Cola, Yahoo! – all are now part of this market.

I don’t think it at all beneficial at this stage to analyse their reasons for announcing green credentials. Whether it really is genuine CSR or in each case a PR exercise is redundant. Don’t muddy the waters. They’re doing it.

So, yes, multinationals are offsetting their carbon within the voluntary sector. Good.

But what’s drawing them to the market? Two reasons.

You would probably be surprised by the amount of companies that have promised, and succeeded, in going 100% green (at least in terms of electricity)! As of July 9 this year, the amount of 100% green power that companies were purchasing for their US operations stood at more than 3 billion kilowatt-hours (kWh) annually, according to the US Environmental Protection Agency (EPA) Green Power Partnership.

The most recent company soon to join their

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This weekend at the Sasquatch! Music Festival in Washington, you can hear the likes of Bjork, The Arcade Fire, Manu Chao and the Beastie Boys. And if you listen closely, you might also hear the sigh of atmospheric relief as Carbon Harmony neutralizes the effects of all carbon dioxide emmissions resulting from this year’s Sasquatch!

You may remember from my previous post that the United States produced at least

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Universal Pictures has teamed up with The Conservation Fund to create the Almighty Forest, a virtual carbon offset portal at GetOnBoardNow.com.

The site was launched in conjunction with the upcoming release of Universal's new comedy, Evan Almighty. The domain name, GetOnBoardNow.com is in reference to the movie in which Evan (Steve Carrell) is called upon by God (Morgan Freeman) to build an ark to save the world from an impending flood (check out the

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Calling all green NPR listeners:
Have you ever wondered what it would take to green-up your local public broadcasting station (or any media organization for that matter)?

Well wonder no more! This past month, our country witnessed another first in the world of green when Northern California’s KQED became the first ever carbon neutral public broadcasting station. For those of you new to the world of carbon offsets, this simply means that KQED

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