Green Options

Nissan CEO Carlos Ghosn making remarks at the US unveiling of the Nissan LEAF.
(Photo: Nick Chambers)

Back on the campaign trail last year, President Obama set a goal of having 1 million plug-in hybrid and electric cars on US roads by 2015. Since the campaign promise, the Obama administration has made available billions of dollars for the development of plug-in hybrids, electric cars, and smart energy grids—mostly for the ultimate goal of actually reaching 1 million plug-ins on the road by 2015.

Last Friday, at the Los Angeles unveiling of the upcoming Nissan LEAF electric car, Nissan CEO Carlos Ghosn indicated that the president’s goal of 1 million electric cars was quite obtainable, in fact he said that number will be easily surpassed.

In Los Angeles this morning, at the United States unveiling of the Nissan LEAF electric car—set to hit showrooms in late 2010—Nissan CEO Carlos Ghosn was enthusiastic and clearly proud of the position the Nissan-Renault Alliance has taken as a leader in the development of electric cars and charging infrastructure.

“The LEAF is a new paradigm of the car,” said Ghosn. “LEAF represents a totally new transformational technology that will change the way people drive, use, and power their vehicles. And the time is right for this breakthrough.”

According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.

With one of Nissan’s senior EV project engineers sitting next to me, it felt like I was being expectantly doted on by a protective parent as I drove Nissan’s EV-02 electric test car around a closed course Monday. Given that the EV-02 is only one of two such cars in the world, the reaction was perhaps understandably warranted.

Earlier in the day Nissan had held a joint press conference with Oregon Governor Ted Kulongoski, Portland Mayor Sam Adams, and representatives from Portland General Electric, to further affirm Oregon’s burgeoning relationship with Nissan to be one of the first and premier locations for the company’s late 2010 electric car launch.

In his keynote address at the 2008 LA Auto Show today, Carlos Ghosn, the CEO of Nissan-Renault, announced a wide-ranging partnership to develop electric cars and an electric car charging network with the State of Oregon.

Citing Oregon’s environmental leadership in developing the transportation infrastructure of tomorrow, Ghosn also said that Nissan would be releasing their first electric car for the US market in Oregon in 2010. After releasing electric cars in Oregon in 2010, Ghosn then affirmed that Nissan-Renault will bring an “entire lineup” of zero emission electric cars to the worldwide market by 2012.

I was in the overflow room watching Ghosn on a big screen when he announced all this, so nobody was clapping, but this is definitely some of the biggest news to come out of the LA Auto Show this year — if not the biggest.