Interview with Carmen Spagnola of m
A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m.
1. What made you want to start m?
I started m because I was a frustrated consumer. I decided that if I want to have access to smarter, more beautifully designed, more responsible products and amenities for my home and family, I was going
to have to create more demand. Markets are a bit of a chicken-and-egg relationship. Many retailers will tell you that they only provide what their customers want. That is only part of my modus operandi.
I want to showcase the possibility of a better performing future, so much of what I sell and promote is currently considered ahead of the market. But how will the market know what it wants if we don’t inspire it to want more?
