Green Options » cases http://greenoptions.com/tag/cases Posts tagged 'cases' Sat, 29 Mar 2008 21:06:14 +0000 http://wordpress.org/?v=2.5.1 en CEO War Stories: Inside a Green IPO - Day4 Energy http://ecopreneurist.com/2008/03/29/ceo-war-stories-inside-a-green-ipo-day4-energy/ http://ecopreneurist.com/2008/03/29/ceo-war-stories-inside-a-green-ipo-day4-energy/#comments Sat, 29 Mar 2008 21:06:14 +0000 Olga Orda http://ecopreneurist.com/2008/03/29/ceo-war-stories-inside-a-green-ipo-day4-energy/ wind-energy.jpgUber heavy hitter John Macdonald, Chairman and CEO of the Vancouver-based solar energy company Day4 Energy, recipient of eight honourary degrees and former MIT professor, knows a thing or two about renewable energy.

He also readily admits, with a signature askew smile and hearty laugh, that “being an academic is possibly the worst possible preparation for the business world,” and endorses a strong marketing presence in any renewable energy start up because the engineers “can’t seem to understand why somebody wouldn’t want this marvelous invention!”

It’s 7:52pm Wednesday night at the venture capital-esque forum put on by the VEF on CEO War Stories.

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