Green Options » catalogs

Greening Print Marketing: Does Saving Money Conflict With Environmental Stewardship?

Heidi Tolliver-Nigro — Sat, 25 Apr 2009 00:38:49 +0000

In these tough economic times, everyone wants to save money. But what happens when money-saving options conflict with environmental stewardship?

One area of concern is paper. As fuel costs have come down, publishers looking to save money on distribution are looking at heavier paper. Although the paper itself costs more than lightweight grades, the heavier stock allows them to take advantage of lower freight rates, which have come down significantly since last summer’s peak oil prices.

The Dead Tree Edition, for example, recently encouraged periodical publishers to consider this option in an article “Heavier Paper Can Save Money.”

But at what environmental cost? Heavier paper may cost less to ship, but it takes more fuel. You’ve got the same number of pages, carrying the same amount of information, but at a higher level of fuel consumption. Heavier paper also takes more energy to transport and ship before printing.

Opt Out of Credit Card Offers to Reduce Junk Mail

Justin Van Kleeck — Wed, 01 Oct 2008 12:00:55 +0000

Sure, the American (and so the global) financial market is an absolute mess right now, largely because of dodgy credit and lending practices by major financial institutions. Sure, millions of Americans (and people across the globe) are buried in debt, be it a mortgage or a maxed-out credit card.

Despite these ominous signs of an economic storm on the horizon, credit card companies are more than ready to give you outrageously generous credit and a nice, shiny new plastic card. But wait, it gets better! Just sign up now, financial crisis or not, and you can get a year without interest, a new appliance or electronic gizmo, a trip to Cancun!

OK, maybe not those last two.

This scenario may well sound familiar for any of you who 1) have applied for or opened up a new credit card account at any point in your natural life and 2) receive postal mail in some manner. Despite the environmental crisis facing planet Earth, junk mail is far from being an endangered species of tree-killing pest. Along with catalogues, bills, advertisements, and other snail-mail SPAM you likely do not want, credit card offers contribute significantly to the paper used for junk (unsolicited) mail.

Fortunately for consumers and postal carriers, there is a way to free yourself from the avalanche of credit card offers and so help reduce the number of trees used for paper.

Catalog Waste Part 2: Making the Catalogs You Receive More Sustainable

Robin Shreeves — Mon, 01 Sep 2008 15:53:35 +0000

Last week, I wrote about the paper waste associated with catalogs in Catalog Waste Part 1: NOW is the Time to Cancel Unwanted Catalogs and Stop Paper Waste. If you’re receiving catalogs that you don’t want, cancel them and seriously curb your paper consumption in one easy step.

But, what if you don’t want to cancel all of the catalogs you receive? Sometimes, there are catalogs that you actually do use and want to continue receiving. Do you have to be content with receiving many, many copies of the catalog when one a year or one a season would suffice? Do you have to be content with the catalog companies using 100% virgin paper?

No, you don’t. Here are some things you can do:

Call the companies of the catalogs that you do wish to receive and tell them that you would only like to receive a certain number of mailings a year. Not all companies are set up to do this yet, but more and more companies are offering this option. If a company comes out with an “early fall catalog” and a “fall catalog” and a “late fall catalog” (this is common with clothing companies), most likely the items inside the catalog are the same, but the picture on the cover is different and the pages have been rearranged. You can request that you be sent one catalog a season. Or, if you just want a catalog to shop from for the holidays, request only one mailing a year at the beginning of holiday season.
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Catalog Waste Part 1: NOW is the time to Cancel Unwanted Catalogs and Stop Paper Waste

Robin Shreeves — Fri, 29 Aug 2008 13:13:11 +0000

Actually, the best time to cancel unwanted catalogs was probably about two months ago before the first waves of attack came, but now is the time to stop future attacks. What attacks am I talking about? The dreaded onslaught of holiday catalogs. The first should arrive right after Labor Day if they haven’t started coming already. Catalog companies will continue to send several copies of the same catalog (trying to trick consumers with a different cover) until a few days before Christmas.

Then there will be, perhaps, a two week lull. After that will come the post-holiday sale catalogs. Because nobody gets everything they want for the holidays, catalog companies are kind enough to slash prices so that you can buy yourself what you really wanted. How do I know all this?

I’m a former catalog junkie.

That was before my month long campaign to rid my house of catalogs, and unfortunately, it was before Catalog Choice.

Tip o’ the Day: Freedom From Catalogs

Rebecca Carter — Thu, 26 Apr 2007 13:59:25 +0000

We've talked about Junk Mail before, but today we wanted to highlight a specific piece of junk mail: catalogs. These aren't actually junk, because at some point you probably requested it to arrive to your home. Of course, maybe you didn't request it: you could have purchased something online from the store and since then, catalogs just arrive. Even prior residents of your address might have gotten your address off the list.

The truth is, catalogs are obsolete. Everything we could ever want to see and more is online, and trees are getting chopped down so that we can flip through a couple of pages before pitching it in the trash.

It's easy to get off the list for catalogs. Each catalog has an (800) number listed on it for customer service. Just give that number a call and request to be removed from the mailing list. You'll want to make sure to have the catalog in front of you, because it may contain some codes that will make the process go even faster.

This doesn't just have to be at home, either. If you visit your parents' house and they've got catalogs piling up, offer to get them off of the lists. If your office receives tons of catalogs for exciting things like fax machines and toner cartridges, offer to get them off of those lists, as well. It's fast, it's simple, and it will make your life a lot less cluttered! I can hear the trees breathing sighs of relief as I type.

Rebecca says: I'm currently helping some friends get removed from some catalog mailing lists. I've done over 80 removals in the last week. I'm helping them, and I feel great about helping the environment!