Green Options » CBS

EcoZone - Advertising that Greens More than the Message

Paul Smith — Thu, 28 Aug 2008 22:07:10 +0000

Advertising. It’s a part of the scenery, just about anywhere you go these days. Like it or lump it, it’s here to stay. But what if it could do something more, or different then sell you things, end of story? What if it educated about the environment, and eco friendly behaviors? What if it went further than that and 50% of proceeds from advertising went to local community greening efforts, the use of which was advised by diverse, knowledgeable green organizations?

It can, and it does, via EcoMedia. The NY based company originally started by an LA surfer turned environmentalist to protect local watersheds from pollution has now expanded to find ways to improve and protect the air, energy, and green space of places across the US. This happens via partnerships with CBS and Worldwide Pants. Between the three of them, they cover national and local markets, online, and also produce original green oriented content such as the Daisy Fuentes hosted TV show The EcoZone Project.

It comes down to this -

T. Boone’s ‘Pickens Plan’: Spin the wind turbine

Joe Mohr — Mon, 14 Jul 2008 06:13:25 +0000

T. Boone Pickens helps bring wind energy to the center of the energy discussion and the center of the political aisle.

Misguided Probing
I don’t think it made the 3 minute clip CBS aired, but in the full 12 minute interview Katie Couric instantly goes after T. Boone Pickens about his financial aspirations of starting a wind farm. Now I’m no big T. Boone Pickens fan, but Katie, people start companies to make money (and tycoons usually start businesses to make billions). As much as you can fault the man for funding the swiftboat attack ads against John Kerry, or fault him for his influence on the Republican Party, you can’t fault the man for starting a business and wanting to make money.

I think Katie is trying to get T. Boone to say what everyone already knows (so why even waste time probing for a confession?) which is, T. Boone Pickens doesn’t care about the environment or the economic revival of rural economies as the well laid out spinning on his Pickens Plan website would like you to believe.

T. Boone Pickens cares about money–and he’s good at making it.

So why then, poke and prod a man who will put his tycoon-ish master mind to work on an energy source that will benefit the nation environmentally and economically?
Katie should’ve poked and prodded T. Boone for what was curiously left out of the Pickens Plan.

Tangled Up in Green: The 3 a.m. Call That Didn’t Get Through

Ranjit Arab — Fri, 04 Apr 2008 01:15:43 +0000

It looks like Hillary Clinton has another “3 a.m.” political ad out. This time it’s about the economy.

I’m not sure what it is about these ads that have captured the nation’s imagination; John McCain has his own version of it, and, of course, it inspired scores of parodies on YouTube and among late-night talk show comedians.

Still, I wonder if the candidates will get around to making one of these ads about the environment.

It’d be really easy to do, actually. All you need is a ringing phone…and no one to answer it.

That’s because the environment has somehow become a non-issue during this campaign season. All three candidates have fairly progressive views when it comes to addressing climate change, and they all tout the benefits of weening ourselves off foreign oil, so we’ve basically been told by the media that there’s nothing more to discuss on the topic.

The only problem is that voters WANT to discuss it.