If you follow the census figures, which up to this point, those in the green field may not have done since green consumers tend to be bound by beliefs rather than income, age or education, you may not be aware of the dramatic changes taking place.

Marketing green once meant seeking out consumers interested in the environment. More recently that niche has grown dramatically and gone mainstream opening up a vast army of potential consumers. At the same time, of course, hundreds, then thousands of companies have come up with green products, resulting in heretofore unseen competition, which means, green marketers now need to be aware of macro trends impacting the United States and evaluate their impact.

But then…you probably already figured that out.

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