Green Options

Mike Taylor is the publisher of Solar Kismet. The first two parts of this series are available here and here.

The most common response from CitizenRE supporters¹ is that since no money changes hands, no harm is done, even if CitizenRE doesn't deliver any or is delayed in delivering their promised solar systems or manufacturing plants. “Who cares if CitizenRE fails? At least they tried.”

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If you have been following politics on TV since last November, there’s a good chance you’ve watched Senator Chuck Schumer (D-NY) using an imaginary middle-class family as a rhetorical device to unify the Democratic message around this crucial target market. (note: if you object to comparing politics to marketing, keep in mind that Republicans have been using micro-niche issue targeting and other staple techniques from the marketing world for years, with great success)

At

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Mike Taylor is the publisher of Solar Kismet. You can find Part 1 of this series here.

The three most common reactions from many CitizenRE supporters when questioned about unrealistic goals is to:

Editor's note: Today, we're happy to bring you the first of what we hope will be many guest posts on the Green Options blog. Today's guest writer, Mike Taylor, blogs at Solar Kismet.

Most of us in the Green Blogosphere have followed new company Citizenrē, and its REnU program, with great interest. Mike has been analyzing the company at Solar Kismet, and we asked him to share his thoughts with our readers.

As Green

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