Green Options » claims http://greenoptions.com/tag/claims Posts tagged 'claims' Wed, 15 Apr 2009 21:05:09 +0000 http://wordpress.org/?v=2.5.1 en The Seven Sins of Greenwashing http://ecochildsplay.com/2009/04/15/the-seven-sins-of-greenwashing/ http://ecochildsplay.com/2009/04/15/the-seven-sins-of-greenwashing/#comments Wed, 15 Apr 2009 21:05:09 +0000 Sonya http://ecochildsplay.com/2009/04/15/the-seven-sins-of-greenwashing/ A new report claims that the increasing number of ‘all-natural’ and ‘organic’ products on the market may be guilty of “the seven sins of greenwashing”.

TerraChoice Environmental Marketing released its report The Seven Sins of Greenwashing today. The report defines greenwashing as “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

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