Green Options

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

These days it seems everybody has some sort of recycled/eco friendly paper offering. So what’s the big deal about a Swedish offering making it’s US debut on Earth Day this year?

White Lines factory reuses their carbon emissions in a closed loop, making for zero CO2 emissions, for one. Then they offset what they can’t reuse (transportation, etc) via planting trees in Africa, as coordinated by environmental consultancy U&W (interestingly pronounced “You & We” in Swedish) The wood used for the [...]

So this might not technically be a fabric, but it is so very cool none-the-less. Loop by MIO is a textile like material that can be used for virtually any project that you can think up.

It is made from Tyvek, a water proof material that is polyethylene based. It can be cut, sewn, wrinkled, folded, pierced, hung or hemmed like a fabric. I’m also convinced that this is another alternative to vinyl, which is really quite awesome.

Another fantastic property that this fabric comes with is its own envelope for recycling. With each order of loop, it is accompanied with a prepaid envelope for shipping your scraps or your project (when it is no longer wanted or needed) back to MIO for recycling! In wonky terms it is a “free product take back system.”