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Solar energy currently generates .1% of the electricity used in the U.S. According to a study released today, this will change rapidly as the cost of electricity increases and the cost of solar energy drops.
The Utility Solar Assessment Study produced by Clean Edge and Co-op America finds that solar energy is already reaching cost parity with conventional sources in some areas of the U.S. where electric rates are highest. By 2015, this will be achieved in many more areas, including Boston, San Diego, and New York. By 2025, cost parity will be achieved throughout the U.S.
The implications of this are huge. The U.S. solar photovoltaic market now relies heavily on state incentives to lower the cost of solar energy. Many people utilize solar energy because it is “the right thing to do” or businesses like the positive publicity solar brings.
By Olga Orda •
June 6, 2008

Image source: it all skyrocketed with Gutenberg’s printing press…
A Green Printer dispatch.
Ever wondered how much energy and thought it took to produce that shiny brochure your marketing staff handed to you this week? And no, it’s not just the brand and visual design genius we’re talking about.
Let’s face it: making a few pieces of paper look pretty takes up some pretty hefty resources and the paper and pulp industry is there [...]
When I decided to start my own business, I knew that I wanted it to be green. Of course, my definition of green could be quite different from everyone else’s. There are varying shades of green, which makes it very difficult to quantify or define. Perhaps this is why there are so many different green certifications, seals, labels, and standards out there. With the dizzying array of options for green and sustainable certification available, it’s hard for a business owner to decide which certifier to use or if it’s even worth bothering at all.
Since I’m trying to start a graphic design studio, I started by searching for a green certification agency that specialized in creative services. It seems that many of the certifiers lack standards for service-based businesses, as most focus on products. The only design specific green “certification” that I found was the Design Can Change Pledge, a voluntary pledge for designers who commit to move towards sustainable practices. The site includes many ideas for going green as well as a great introduction to what sustainability in graphic design means, but doesn’t offer certification for green design businesses. As of yet, there’s no LEED for the graphic design industry.
By Brady Swenson •
July 20, 2007
Co-op America is a large member organization that works to harness the strength of consumers, investors, businesses and the
marketplace to create a socially just and environmentally sustainable
society. The Fair Trade cause was a perfect fit for Co-op Amierca’s mission and the organization serves as patron and parent to the Fair Trade Federation in the United States. Co-op America has recently released a "Guide to Fair Trade" (PDF) which is the best
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