Green Options

The first time I saw the James Bond Coca-Cola ad, I didn’t think much about it. But now it turns my spit to bile.

It’s disgustingly ironic that the owners of the James Bond series would advertise Coke with a film about (spoiler alert) a greenwashing corporation stealing water from the third world. Because that perfectly describes Coca-Cola Inc.

For the past decade, Coke has invested heavily in bottled water. An increasingly health-conscious public, aware of the sickening effects of cola, drove down carbonated soft drink sales. Coke responded by bottling purified tap water and selling it under the name “Dasani.” Thanks to healthy sales of “healthy” drinks (which according to the New York Times are “still just sugar water”), Coca-Cola has enjoyed rising international sales.

Of course there have been setbacks. Coca-Cola recalled Dasani in the United Kingdom after they accidentally poisoned the bottled water with bromate, a possible carcinogen. At least it was only the Dasani that was tainted. In India, one of Coca-Cola’s fastest growing markets, problems ran deeper.

A few days ago I posted about how the Director of Communications at Nestlé Waters North America took issue with a previous post about their CEO. This time, Tom Lauria, Vice President, Communications for the International Bottled Water Association responded:

…it’s the middle of day, and you’re running erands and you’re thirsty. You can buy a coffee or a cola but you want something healthy and refreshing, so you buy a nice cold bottle of water. Zero calories. Major hydration — it wakes you up! Any attempt by anyone to get people to drink less water is not in the public interest. Why are you targeting the packaged beverage with the smallest possible carbon fooprint? And it is clear people drink more water when they drink bottled water! At the end of day, there’s GREENSMOG…where anti-corporate types hide behind “saving the earth” to bash businesses because they hate capitalism.

First, I want to say that he has a point.  From a public health perspective it is better to promote water that coffee or soda.  But what about water fountains?  What about Nalgenes and Siggs? That said, I have to admit Tom’s response actually made me roll my eyes.  The Vice President of Communications for the bottled water industry thinks that we shouldn’t criticize…the bottled water industry.  Surprise, surprise.

However, the part that really got me was how he made one good point and then, given the paucity of reasonable defenses, devolved into grade-school, 1950’s rhetoric:  Anti-corporate types bashing businesses because they hate capitalism.  Anti-corporate? Hate capitalism?  Um, Tom, this is a blog about being an entrepreneur. 

It seems as if everyone is “going green” these days. Of course, that’s a good thing–especially when it is done correctly. Green Power Conferences, a group who offers professionally organized events around the world focusing on the sustainability sector, is part of a growing trend in green event planning. Not only does the company coordinate events that promote sustainable business practices, but it does it in an environmentally responsible way.

Green Power Conferences’ green policy includes a commitment to contribute 5% of its annual income to charitable causes, a vow to only work with eco-friendly industries, and a pledge to use environmentally sustainable strategies to operate its offices and conferences.

Odd-ball green news it may be but Coke has been discovered to be an effective spermicide, which may be good for the environment; and for that very elaborate effort of discovery, a woman’s sexuality expert has just been awarded an alternative Nobel Prize for Chemistry.

Weird or wacky, you might say, but rumor actually has it that Snopes.com might soon bring down this link that debunked the long suspected (was it an urban legend until the Ig Nobel Prize?) but now confirmed sperm killing effects of the famous Coca Cola soft drink.

The German intellectual, Georg Lichtenberg, once said that “to do just the opposite is also a form of imitation,” but reversing Saint Nicholas’ image is certainly not the most sincere way to flatter it.

What’s the truth about Santa Claus? Who is this large, jovial fellow with flying reindeer and hordes of merry elves? If the truth about Saint Nicholas can lay the commercial icon to rest, maybe it can also restore the true meaning of Christmas as a time of peace on Earth, love and goodwill toward all.

Santa as a commercial icon undercuts the ideology of benevolence and humble giving. See this video on the chain of consumption for an idea of who gets left out when Santa goes corporate. A truer idea of the real Saint Nicholas and his current image around the world might reconnect us with the greater feelings of compassion and caring that should symbolize this (and every) season.