Green Options

According to the 2008 National Coffee Drinking Trends Summary, young adults (age 18-24) who drink coffee consume an average of 3.2 cups a day. I completely represent this statistic. I often drink multiple cups of coffee in the morning to get me going, and sometimes require a booster cup in the afternoon to keep up my momentum. Most of the college students and young professionals that I know have a similar routine. For most us, coffee is not a want, but a need: it makes us more alert, and it helps to be more focused and productive when we study or tackle a project.

I’ve tried to reduce my daily coffee intake, and even quit, because coffee stains my teeth an lingers on my breath far longer than I’d like it to. However, I always wave the white flag after 48 hours and, with twitching hands, exhume my coffee pot from the depths of my pantry so that I can get my caffeine fix. Addiction is rough.

Coffee Snob Chooses Starbucks over Artisanal Blue Bottle!

OK, I must admit, I’m not a coffee snob. If it’s thick as tar and wakes me up, it’s coffee. However, I know others who are. Especially here in San Francisco. I heard a lot of buzz about this “Blue Bottle” place, and although I haven’t yet tasted the elixir myself, I have a heartwarming story to tell. My sister-in-law told me about a recent experience she had at Blue Bottle at the Ferry Building. She asked the barista “Do you have fair trade coffee?” to which the barista reportedly replied in the negatory. So she and two others in line behind her left and went to the nearby national chain that happens to be the world’s largest buyer of fair trade coffee.

Image credit: Banky177 at Flickr under a Creative Commons license.

But I Want to Support the Indie Coffee Shop

Because I enjoy living in a diverse and entrepreneurial economy, I try to support independently owned businesses where possible. So it bothered me that this company which seems to be extremely particular about the beans they roast would not take the next logical step and choose fair trade coffee. So I asked them why. And here’s the heartwarming part. I got the following response from Blue Bottle’s Head Roaster:

I need to be very careful in what I say about this topic because it would be easy to scare people beyond what is rational.  I could also also easily make enemies in the Wheat industry which is about the last thing I’d like to do.  I’m going to try to hit the right balance, but it is risky.

Mycotoxins

Most people don’t know that Mycotoxins are a very real issue in our food supply.  These are nasty, natural chemicals that are produced by certain fungi that infect crops. This is not something new.  In Medieval times there was a wide-spread neurological disorder called “Ergotism.” It was caused by mycotoxins in the rye crop produced by a disease called “ergot.” The poor people who lived off of rye, rather than wheat, were disproportionately effected.

Mycotoxins are still an issue today.  2009 has been a particularly bad year for a toxin called “vomitoxin” in wheat, barley and pasta wheat.  Its not a secret, but unless you read the farm press or trade news, you would never know.  Sometime do a Google News search for “vomitoxin.”  If there is rain when these grains are flowering, they can become infected with a fungus called Fusarium graminierum. The disease starts by reducing the farmer’s yields, but it can also produce a toxin in the remaining grain called deoxynivalenol (more commonly called DON toxin).  The trade term, “vomitoxin,” comes from the physical response that animals have if they are fed too much of this contaminated grain (which is obviously not pretty).

Debco has recently released a version of the MoMA I Am Not A Paper Cup which they are DA4299 COFFEE MUG and selling at an EQP of $9.73, which is nearly half the EQP $18.08 cost of the MoMA model.

Uganda’s Agriculture Minister said that she regretted the fact that Ugandan citizens are still dying of hunger in a country that has enough crops to export to other parts of Africa. New national laws may be imposed that require every household to grow its own root crops such as cassava and sweet potatoes.

Draws upon a recent news reports in Science about the stem rust fungus, Ug99, that is sweeping the globe and threatening to decimated the world’s wheat harvests. Also, the politics behind some nation’s reluctance to give full access of their seed banks (which may possess genetic varieties of these crops that can withstand this and other diseases) to other nations.

You drink coffee. Tea. When it’s at home, it’s organic, and when you’re out, you do your best. In so many ways, you live a green lifestyle. And yet, there’s one sticky point: the cup.

Green Mountain Coffee Roasters is getting a little greener.

The Waterbury, Vt., coffee maker is adding 530 solar panels to the roof of its distribution center. When complete it will be the largest solar installation in Vermont, the company said.

The 100 kilowatt system will only provide a small percentage of the power the coffee company needs, but the real value of the system is demonstrating that solar can work for business in the Northeast, the company said.

“Renewable energy must be a part of our overall energy strategy,” Paul Comey, Vice President of Environmental Affairs for Green Mountain Coffee Roasters, Inc., said in a statement.  “We
want to show our state and federal governments that solar energy works, and that we need
a policy that provides a broad-reaching structure for renewable energy.”

I considered myself a seasoned coffee junkie.  I jump-start every morning with a cup of Sumatra, with Fair Trade, organic and shade grown stamps of approval.  A fair – and delicious — start, but after meeting the folks running Peace Coffee, my coffee awareness, appreciation and activism was jolted.  Issues I never thought about – cooperative buying, aromas, local roasting – now percolate and affect my next buying decision.

Engaging customers to become activists.  Don’t think that’s in the McDonald’s “Premium Roast” marketing plan.  But Peace Coffee doesn’t play by anybody’s business rulebook. As a successful, Minneapolis-based coffee company with an ecopreneurial zest for leaving this world a better place, Peace Coffee uses their java beans to do more than brew coffee.

Their coffee serves as a change agent, positively changing and greening the lives of everyone involved in the process.  From the farmer in Guatemala now supporting his family thanks to a fair living wage to me direct to me, drinking my morning cup on my Wisconsin farm, this innovative business changes people through their purchases ever since they started as a fledgling brainchild of the Institute for Agriculture and Trade Policy (IATP) in 1995.

“We’re not out to be the biggest coffee company in the universe,” explains Melanee Meegan, marketing manager at Peace Coffee.  “When people choose our coffees, their purchases go directly toward improving the quality of life for farmers across the globe.”

Here are three innovative approaches Peace Coffee uses to engage and inspire their customers:

1.  Keep Local Priorities
Peace Coffee doesn’t want to sell me coffee.  Trust me, I asked. 

I am NOT a coffee addict.

Am not.

But I dare say I might become one.

I do enjoy a good cup of coffee, but caffeine sometimes makes me edgy.  Though I have managed to mostly avoid the lure of Starbucks, I have been known to indulge in a white chocolate mocha at Second Cup, or a French Vanilla at Tim Horton’s… and don’t get me started about Iced Cappucino in the summer!!

Then I read 5 Ways to Green Your Coffee and I got the itch.

So I bought myself a french press and some fresh-ground, organic, Fair Trade coffee.  And I just had to share a little about the company behind my coffee.

Tired of being tired?  It tends to go with the season.  Everyone is still catching up from the holidays and getting ready for spring.  With work, school and social lives who has time for sleep?

With a little help, you can still look your best even if you are running on less than a full night.