Green Options

Less than a week after switchable EV battery pioneer Better Place announced a newly expanded agreement with French car maker Renault, the company’s founder and CEO, Shai Agassi appeared as a guest on Comedy Central’s Colbert Report in hopes of getting that sought-after ‘Colbert Bump’.

The Colbert Bump, as it is known, is a phenomenon wherein people (places, companies, ideas) that appear on the Colbert Report receive a sudden boost in popularity for their cause.

The deal announced by Agassi in Frankfurt builds on an agreement reached between the two companies in August and will be to install the Better Place battery system (and build-out the charging network) for the Renault Fluence ZE for sale in Israel and Denmark. The Fluence ZE was one of four models in Renault’s new line of electric cars unveiled last week at the Frankfurt Auto Show.

Stephen Colbert delves into the passage of the American Clean Energy and Security Act and the choice words House Minority Leader John Boehner had for it last week.

In his interview segment last night, Steven Colbert talked to John Fetterman, the Mayor of Braddock, Pennsylvania. In between the usual Colbert shtick, Fetterman managed to make some interesting points about what the town of Braddock is trying to do in this era of green stimulus. His suggestion for how to bring back his town? Experimentation!

“Thanks to global warming, we’ve almost defeated the iceberg menace!”