Green Options

Communicating climate change is a difficult task, and in some sense a sea change is needed before the public and policy makers truly can catch up to the science.

Green Printer speaks with Sigrid Albert, Principal and Art Director of StepUp Communications, a company that focuses on creative services for internal communications.

A post by contributing writer Melissa Chungfat.

Some of your clients integrate sustainability in their business. What advice would you give to green start-up businesses in terms of identity and design?

Having a clear vision and direction for your company is the first step. From there, you can create your visual identity. Green businesses already have clear values to communicate, which makes it easier to design for them. Their visual identity should reflect what the business does and the best thing is for them to follow through with their promise. Be clear about what your strengths are and the direction your business is going, and designers can help with that process.

A Green Printer ‘Design Goes Green’ dispatch.

A contributing post by Deb Ozarko, Director of Creative Services for Clearly Green Design, an Ottawa, Canada based visual communications firm.

There is no escaping the dark news about today’s current economic situation. Regardless, there are ways for us to all survive - and thrive - simply by asking ourselves one question: Want or Need?

In a planet faced with the tragic fallout from the over consumptive patterns of typical North American society, an economic crisis may just what we need to show us the true cost of our spending habits.  It would not hurt us a bit to do less spending on frivolous - and often environmentally damaging items, and pay more attention to consumer or donor messaging so we can begin to develop an overall higher eco-consciousness.

From biodiversity loss to peak oil to the need for recycling, many of the messages coming from the environmental community have one common underlying theme: scarcity.

Messages of scarcity take their power from the fear they produce. As marketing guru Seth Godin points out, fear is a powerful emotion that can make people act. Tell people that there isn’t enough of something to go around, and you can bet that many will act quickly to make that they get theirs…

That may be one of the supreme ironies of environmental messages involving fear: it may ultimately lead people to desire those things we claim are in short supply. Can you say “Drill, baby, drill??

Finally, there are no shortages of fearful messages out there, and since people seek security when they’re scared, they’ll probably embrace the message that produces immediate comfort… or, at least, validation. “Energy independence” works as a message in one instance because it ties directly to a fear many Americans find familiar: the fear of violence from outsiders. We have vivid images associated with this fear — it’s something we know. Tell people that we take money out of the hands of “state sponsors of terrorism” by leveraging domestic energy supplies, and they start listening closely.

The dwindling economy isn’t the only thing that’s hurting company profits  it’s also the widespread lack of employee engagement. The Towers Perrin firm conducted a global workforce study of employees around the world, and only 21% of employees surveyed were engaged in their work. The study reported that the more employees were engaged, or willing to go the extra mile to help their company succeed, the better the financial results.

A post by contributing writer Melissa Chungfat.

But even before the economic meltdown and the lack of employee engagement, many companies felt they had to choose between economic success and the environment. Can the case of economy vs. environment be settled?

Dearest Sustainablog!

Thank you for welcoming me back after an extended hiatus travelling our great American countryside.  Burned out from the stresses of the Sust Enable project, my partner Scott and I took off for the great wilds of U.S. National Parks in early August.  I haven’t written a blog since, as my adventures swept me far from the reaches of the Internet, for the most part.  Now I am back in Pittsburgh, not living sustainably, yet still reeling from the life lessons reaped from the past four months.

I anticipated having a slew of breathtaking photographs to offer you, alongside commentary from the trip in which I reflected on our often-severed connection with nature, and the deep wisdom such a connection provides.  Instead, one night while we camped in Rocky Mountain National Park in Colorado, our video and digital camera were stolen from the glovebox of Scott’s car.  In the middle of a peaceful campsite, in which the sense of goodwill invoked a dozen campers to leave their car doors unlocked that night, a band of thiefs took advantage, slipped in after dark, and robbed a handful of people… not only of material possessions, but of their precious trip memories.

I wept inconsolably when I learned that the camera which held our trip photographs had been taken from us.  I cared little for the money-cost of these items, but I couldn’t stop hurting from the void that the thief left in me–having robbed me of the potential for life-long memories.

Memories surely live on in one’s mind… but as an avid student of the sciences, psychology easily reminds me that minds distort experiences.  I was hoping to use the photographs from our trip as a guideline for revisiting the feelings and sights that this wonderful trip stirred in me.  That hope is gone now, exchanged for a fleeting handful of cash to another.

And so, in the middle of my meditations on how the entire human race might be unified if we each and all had the opportunity to pause in the arms of nature’s bounty… I was sharply reminded with a single malicious act… that we have much further to go before then.

Why do we have give-and-takes like this?

A: “Global warming exists. Let’s do something about it.”

B: “Screw you! Global warming is a commie, liberal farce!”

A: “We should harvest the wind and sun for energy.”

B: “Screw you! My car is set up for petroleum; my house likes coal-fired electricity…commie, liberal farce!”

“We should care about Earth and each other. Nothing stays the same; we’ve got to evolve.”

“Screw…farce!”

And so on.

Oh, and on the relatively civilized tip…

A: “Science demonstrates that global warming exists.”

B: (In the eloquence of Dick Cheney…) “So.”

I’m perplexed of late by the glaring contrast of view points on some important issues in our world. Not to mention the venom and vitriol that charges so many of the outbursts. And not to mention that facts seem irrelevant to many people, even when they honest-to-goodness exist.

Republican or Democrat? Conservative or Liberal? Science or Religion? United States or Everyone Else? Rich or poor? Self or Others? Us or Them?

Growing a successful brand is much like growing a garden. The more you put into it, the more you get out of it.

When it comes to branding a green business, it’s becoming harder and harder to stand out in a sea of companies claiming to have green products and ethical practices. While it’s wonderful that green is going mainstream, it makes good, original branding even more important for green businesses.

How do you set your business apart and attract new customers in a competitive marketplace? You work on your image, your public face, and your reputation. In a word, your brand.

It’s hard to watch television or browse the internet these days without hearing regular stories about how celebrities are “going green.” In the past week alone, I have read or skimmed through stories about how musician Sheryl Crow is launching an Eco Fashion Line, actress Pamela Anderson is building a green hotel, and comedian and actor Will Ferrell will be the first celebrity to drive BMW’s new hydrogen car. According to the story, Will Ferrell has also built a solar-powered environmentally friendly home. Should we care?

Ever wonder what these plants are saying to one another? Researchers in the Netherlands say there’s an early-warning network in place. Is it only clover, no, many herbal plants have been studied.

And what about talking to your plants,does that work? And can one plant feel inferior to another?

It’s all included here, on Greening the Golden Years Podcast.