1 Block Off the Grid, the low-cost solar group-purchasing program, just launched a new campaign in San Diego.

1BOG expects to choose a solar installer around April 18th, and have them evaluting homes by the end of the month. The more people that sign up, the better the discount for anyone buying solar through the program.

If you aren’t familiar with 1 Block Off the Grid, what they do may be best explained by today’s article in New York Times Magazine:

…in a cultural moment when many individuals aren’t feeling all that rugged, perhaps it makes sense that a company called 1BOG has put collective buying at the center of its business model. The name is derived from the phrase “one block off the grid,” a reference to the goal of rounding up groups of homeowners willing to install solar-power systems on their houses — removing the rough equivalent of one block from a city’s electrical grid.

If you’re looking for solar in San Diego and want to get involved, check out their website. 1BOG has gone to great lengths to help spread the word, so don’t forget to check out the volunteer kit.

Disclaimer: Both 1BOG and GO Media (aka this blog) are owned by activism startup Virgance. Don’t worry though - we’re an independent media arm and we wouldn’t be telling you about this if we didn’t think it was a great program. Read more about us here.

“Ma’am, what’s the best way to get to your roof? We need to see where we’d put the solar panels and we don’t have a four story ladder.”

HER:   “I think this door goes out on to the roof, but I’ve never been out there.”

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