Due to the great popularity of “Can Diet Coke Kill You?” combined with a lot of controversy over it, I have decided to write this follow-up post.

Most of the controversy over the last article was around the fact that the documentary I referenced cited data from the National Cancer Institute (NCI) but that organization itself claims there is no proven link between aspartame and cancer.

What was presented previously was a short explanation of why aspartame is expected to cause cancer and other health problems and a summary of some information presented in Sweet Misery, including findings from analyzing NCI and other data. This article, however, cites other scientific findings and discusses the economic-political history of this topic a little bit as well.

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From the experience of the City of Palo Alto, participants will gain independent, real-world information on how to approach and plan for implementation of a carbon management system. Karl Van Orsdol, sustainability leader and energy risk manager for the City of Palo Alto, will describe the city’s recent experience implementing carbon management software (from Hara Software, Inc), including a discussion of target reduction goals, motivating factors, system selection and implementation, new processes and organizational responsibilities, key challenges, and achievement of $300-600,000 in annual cost savings.

For a broader look at carbon management information systems as a rapidly emerging solution class, Don Bray, president of AltaTerra Research will provide background analysis on business drivers, concepts, practices and system capabilities. “Palo Alto’s experience demonstrates that manually gathering baseline information and using spreadsheets to calculate and track results is not sustainable,” said Mr. Bray. “Achieving meaningful, long-term reductions in resource use, emissions, and associated dollars requires new processes, tools, and operating responsibilities.”

Further information and registration for the event are available by clicking here.

Like this post? See all my “Greening Print Marketing” posts.

Image: Courtesy of The Stock Exchange (image uploaded by hisks) 

First up - our own Becky Striepe will be speaking on a panel called Crafting a Green Craft. She will share the stage with the co-founders of Cosa Verde and the owners of Urban Fauna Studio. These amazing crafters will be talking about the ins and outs of green crafting - something that you see right here on Crafting a Green World.

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“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.

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The New Conference Centre

Following a feasibility study the Cape Town International Convention Centre (CTICC) has decided to invest 130 million US$ in the extension of its facilities. The planned expansion will include 9,500 m² of exhibition and a total of 30,000 m².

In announcing the plans it was stated that the building would be South Africa’s greenest building! Rashid Toefy, the CEO of CTICC’s holding company said “In the context of climate change, sustainable business development and being in a competitive industry, CTICC’s focus must be on minimising its carbon footprint and the environmental impact of any planned expansion.”

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If it seems like the world is rallying around renewable energy, that’s because it is. And why not? With huge recent fluctuations in oil prices, the economy on its knees, and climate change at our doorstep, windmills and solar panels have become iconic symbols of energy independence, a new green-collar job sector, and a response to climate change. Now, an international agency is emerging to lead the charge on a global scale.

The International Renewable Energy Agency (IRENA) will integrate regional clean energy progress into a coordinated, global effort. It will provide political recommendations and identify funding for renewable technologies. Moreover, IRENA will seek to even the playing field for countries that have had difficulty affording investment in renewable energy. To this end, the agency will fund its budget with contributions by member-countries on a sliding scale with unindustrialized countries paying less.

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I imagine ASPO-USA chose Sacramento since California is leading the nation in laws for renewable energy and combating global warming, thereby providing a model for other states. Perhaps if Peak Oil mitigation can get some traction in the California, it can also speed up action on the federal level which tends to be slower than molasses.

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The Midwives Alliance of North America (MANA) annual conference will be held in Traverse City, Michigan later this October. MANA is a professional organization for midwives throughout North America. “MANA’s goal is to unify and strengthen the profession of midwifery, thereby improving the quality of health care for women, babies, and communities.”

You can help support the work of midwives.  MANA is working to push legislation in a number of states where the practice of midwifery and homebirth is not fully legal.  While some states have laws that support and encourage the practice of midwifery, many other states are less supportive.  MANA is also advocating for insurance companies to allow homebirth options as a safe, less-expensive and less resource consuming alternative to standard hospital births.

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So what’s West Coast Green?  Well, when we covered it last year, the event was billed as a “residential building conference and expo.” This year, however, the program will expand to cover the wide range of issues and ideas surrounding green building and development, and the event’s being described as “…a feast of innovations and ideas — an educational smorgasbord designed to widen your vision and stimulate your mind with the latest best practices in green building.” Homebuilders, homeowners, policy wonks and ecopreneurs will all find plenty to keep them engaged.

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Why would women need to gather to discuss the topic of water?

• Pastoral women wake up at pre-dawn hours to walk great distances in order to collect water and relieve themselves. By midday they must walk out into the desert at a greater distance to avoid being seen, often returning ashamed and sometimes soiled.
• Water privatization makes water inaccessible to most because it raises prices. Male water vendors dominate the communal water points, so women have to wait in long lines. Women get beaten if it takes too long to return home, accused by the husbands that they are cheating on them.
• Desperate women exchange sex for water to avoid the line.

Every single women agreed, and took for granted, that water is their responsibility and that it’s a problem.

The AWWC, held in Kenya, was comprised of 30 women from all over Africa. These women were eager to learn and share with their communities. The five-day schedule was packed, going well into the evening. Between activities women broke into song and dance. They learned how to implement new technologies, write business plans, test water’s safety, and use the Peer Water Exchange collaborative model. The women were excited to join a global network and liked that the PWX application is standardized.

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That’s the question that UCLA Extension looked to answer for about 150 attendees at their “The Business of Green: What’s the Payoff?” conference in Long Beach last week. And, after a rousing opening speech from actor and activist Ed Begley, Jr., we got down to business.

The first session, led by Burt Hamner, owner of Cleaner Production International, was an eye-opening foray into the ways that sustainability can be incorporated into financial statements. This may sound boring to some, but to paraphrase Hamner’s take on an old maxim, the things that get measured and reported in a company are the things that get managed.

For example, if no one knows what percentage of “waste” materials are recycled, it’s difficult to improve that figure. This points to an easy place to start in greening your company: the garbage. Compare your waste bills to what is actually being picked up to look for inefficiency. Check the contents for recyclable or reuseable materials, which may be turned into a new revenue stream. Determine the costs to dispose of hazardous waste, and add that to the up-front cost of the product - it may cost less to buy a less hazardous alternative, even if it has a higher up-front cost. Keep in mind that saving money may not be as sexy as sales, but it has the same effect on the bottom line.

Other panelists and speakers focused on how their companies approach going green. A few key ideas:

• Consider the entire life cycle of your products and those you buy, including distribution and end of life (from Honda)
• Engage your business partners, like your utility company, to find new ways to conserve, and thus, save money (from Xerox)
• Realize that it’s often less expensive to recycle materials from your own worn out products than to manufacture new ones from scratch (from Xerox, who recycles 98% of their equipment)
• Try simple interventions to change behavior, like letting people know the impact of their actions. Think Prius: does the unique dashboard change your driving behavior? (from Gil Friend, Natural Logic)

For companies that decide to go green there is certainly a payoff, both in the traditional sense, like improved financial performance and employee retention, as well as in the broader sense that affects us all.

Image credit: UCLA Extension

The Next Generation of Sustainable Capital

The Investors’ Circle spring conference attempted to answer that question during a lively breakout session entitled “Slow Money: New Strategies for Investing in Local Food Systems.” Attended by reps from next generation investors such as SJF Ventures, Transformative Capital, and Renewal Partners, the conference blended a business pitch competition, philosophical discussions, an entrepreneur showcase, and community education in an effort to jump start the transition to a sustainable economy. Ecopreneurist writers were out in full force at the conference, with Leah Edwards blogging the “Is Organic the Next Clean Tech?” breakout session and joining in the networking events.

Slow Money: New Strategies for Investing in Local Food Systems

As part of the larger Slow Movement sweeping the cultures of food, travel, cities, and schools, Slow Money proponents seek investments and returns at the pace of sustainable business development. Slow Money panelist Greg Steltenpohl, former CEO of Odwalla and self-confessed “fast money sinner testifying before you,” advocated for the creation of new metaphors for economic growth. In the Slow Money movement, organic phrases replace academic terminology and new financial vehicles arise to form the “compost of the slow money economy.” Investors’ Circle chairman Woody Tasch expressed this transition as a study in contrasts between old and new ways of thinking:

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It’s the first time anyone from Wal-Mart has admitted so candidly that the company has no foreseeable plans to implement the changes it has promised. The company has failed to provide tangible benchmarks up until now (its 2007 sustainability report was unsubstantial) and Scott’s statements today imply the company has no intention of providing quantifiable results in the years to come.

In addition, Scott’s comments in this Wall Street Journal video lay bare the fact that Wal-Mart’s motivations lie with profitability, not environmentalism. While money is indeed a great motivator, the company’s dedication to eco-efforts is fickle at best. The company simply doesn’t have the stamina to achieve the long-term goals its set forth. Zero waste and 100% renewable energy are a looong ways off for this company.

Director of Design Continuum, Mark Bates opened the event with a presentation of the design firm’s overall footprint. He estimated that they’ve added about 500 million parts to the world during their 25 years of practice. These parts are anything from screws to Intel processors to cellophane package display windows- anything included in the overall manifestation and presentation of a product. Considering these facts coming from a design consultancy that tends to take a conscious, all encompassing design analysis approach to everything they work on, it makes me wonder about the impact of the companies designing toys for McDonalds.

He sent us with the message of- think of design in terms of aiding the efficiency and health of our earth and future. To begin to understand the perceptions of “sustainability” and “green” to the average consumer, Design Continuum has launched an internal study project called Color Blind. They are obtaining comments from everyday consumers about products and life to hopefully design from both sides- sustainability and the consumer.

The day long conference was broken down into hour-long presentations during which Q&A was included. “Their approach was a model other conferences could learn from - one day, comfortably paced, intimately sized, focused on one topic, inviting speakers with different views, and …free,” says Joe Gebbia.

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UNFCCC Executive Secretary Yvo de Boer discusses today’s highlights from the conference. (via Solve Climate)

After looking forward to it for several months, the Opportunity Green Conference is now just around the corner. To be held November 17 at UCLA, the conference’s organizers are asking a question that seems to be on everyone’s lips: “Is green the new gold?”

The conference will bring together those involved in all aspects of green business, from visionaries and entrepreneurs to executives and investors, all of whom are dedicated to building socially conscious, sustainable, and profitable enterprises.

Organizers have put together an impressive list of speakers, all well-known in the socially-conscious world of business, including

• Kevin Wall, Founder of Live Earth
• Jonathan Greenblatt, Co-founder of Ethos Water
• Josh Dorfman, Author/Producer of “The Lazy Environmentalist”
• Max Schorr, Publisher and Founding Editor of GOOD Magazine
• Graham Hill, Founder of TreeHugger.com
• Gunther Lie, Director of Interactive Media for Method Products
• Ellen Strickland, Founder/Owner of Livingreen

The agenda features a panel discussion entitled, “Real World Green Business: Challenges, Mistakes and Opportunities” moderated by sustainability consultant and visionary John Picard. In addition, the schedule provides many options for break-out sessions, including Green 2.0: Connecting to Our Community, The End of Cars: The Future of Mobility as We Know It, and Venture Capital in the Green Marketplace.

There are also significant opportunities for networking, most notably before the event even starts. Through EventVue, registrants receive a login that allows you to upload a short bio, picture, etc. Once in, you can see who else will be at the event, including their areas of expertise and what they are “seeking”. A bit like a personal ad, but perfect for networking – you can even contact other registrants through the system before the event.

With more than 500 expected to attend, this conference is certain to help business people learn how to make gold from their green.

So, for those of us alike who prefer socializing, enjoying the company of others, and connecting with like-minded professionals nationwide, there is a creative and more sustainable hotel alternative for you called Airbed & Breakfast. Two independent designers in San Francisco recently had the idea to rent out extra space in their SOMA loft to provide an opportunity for conference attendees to connect with others off the premise. This October 17-20, a rather large conference is taking place in the bay area called the IDSA World Design Congress. The last time this conference was in the US was 20-something years ago. As a result, designers of all ages from all over the country will be traveling to the city to be a part of this important design weekend. With the theme of the conference being "Connecting," this opportunity is perfectly appropriate.

What these two gentleman realized was that they have a wealth of extra space, extra desks, plenty of kitchen space to cook everyone breakfast, and somehow a stockpile of airbeds. When you put these extra resources together, it makes for a great environment that many travelers could advantage of. This is "something new and different: classier than couchsurfing, and more personable than craigslist — it is an AirBed & Breakfast."

In addition to building a website to advertise the brilliance of this new way to connect people at the conference, the two founders, Joe Gebbia and Brian Chesky, both in their mid to late twenties, wanted to provide an opportunity for others to list their place in order to create a new network of socialization and entrepreneurship at conferences nationwide. On the site is a link tovacancies where prospective residents can browse through and choose their weekend home and office based on location, attributes, ambiance, and other details. The moment that Joe and Brian launched the site (just this past week), the word spread quickly. There are now four different spaces offered on the vacancies link, and one is already sold out.

The brilliance in this idea is not only attractive because it builds relationships and creates a more comfortable living alternative to hotels, but it is far more sustainable. Even the acclaimed "green hotels" are required to use far more resources to maintain a whole room for one individual than an existing home with an added bed. If you think about it, if one is already making coffee in the morning, why not make it for 10?

I’ve heard of many things being "the new black" but now the question seems to be, "Is green the new gold?"

At least that’’ the question posed by the organizers of the upcoming Opportunity Green Conference. Developed through a partnership with UCLA’s Sustainable Resource Center, the conference is also sponsored by many well-known names, including Clif Bar and Treehugger.

The conference will bring together those involved in all aspects of green business, from visionaries and entrepreneurs to executives and investors, all of whom are dedicated to building socially conscious, sustainable, and profitable enterprises.

To be held on Saturday, November 17 at UCLA, the conference features several speakers well-known in the socially-conscious world of business, including:

• Jonathan Greenblatt, Co-founder of Ethos Water
• Josh Dorfman, Author/Producer of The Lazy Environmentalist
• Max Schorr, Publisher and Founding Editor of GOOD Magazine
• Graham Hill, Founder of TreeHugger.com
• Gunther Lie, Director of Interactive Media for Method products
• Ellen Strickland, Founder/Owner of Livingreen

The "emerging agenda" (I love it!) features a plenary session on Marketing and Trends plus many options for break-out sessions, including Green 2.0: Connecting to Our Community, The Clean Tech Revolution, Opportunities for Green Investment Capital, and Business Blogging 101 (you can bet I’ll be at that last one). There are also significant opportunities for networking, including the Wrap-up Party, billed as a "spectacularly green event."

Organizers have developed an aggressive list of objectives and learning points for the conference. Of course, connecting those working within the sustainable community is key — there is much to learn from each other. Thus, the conference will provide a forum for collaboration on how to grow a profitable company that is focused on the Triple Bottom Line.

This is of particular interest to me. The profitability piece of the Triple Bottom Line is easily measured, having always been a staple of business metrics. And as the saying goes, "What gets measured gets done," but the measurement of the people and planet aspects tends to be more difficult. I’m curious to see how others approach this challenge.

Also, participants will discuss what has and hasn’t worked in growing socially conscious businesses, including viral marketing and growth tactics, plus tools you can use to build and scale your business, like online networks.

With more than 500 expected to attend, this conference is certain to help business people learn how to make gold from their green.

Have you ever sat stuck in traffic for hours and noticed how many empty seats there are for every driver on the road?

This observation is exactly what prompted Oakland-resident Stephen Cataldo to found SpaceShare, the green carpool, rideshare, and travel hub for conferences and festivals around the country. Operating from the simple goal to have “less cars. more community,” SpaceShare provides access for various festival and conference-goers to connect with fellow greenies or music lovers while saving on gas and reducing pollution.

Stephen Cataldo rightly observes that “People travel to festivals and conferences to connect. Yet their travels are often uncoordinated, lonely and expensive.” And this is exactly what SpaceShare seeks to address by giving people a digital space to meet, connect, and arrange for rideshares to their favorite events.

I first found out about SpaceShare while looking for a ride to last year’s SolFest. Living in the Bay Area, I am lucky enough to rely on my bike and public transit for all of my transportation needs… That is, until I need to get to the latest green event outside of public transport limits!

Finding my ride through SpaceShare couldn’t have been easier and more fun. Through the rideshare link provided on the Solfest website, I entered a quick blurb about myself and the dates/place I needed a ride for, then scoured the list of drivers leaving from the Bay Area who were offering space in their car. The people I eventually found for the 3-hour trip up to SolFest were some of coolest, funniest, greenest people I’ve met out here. In fact, they’ve since become some of my closest friends. If you’re interested in learning more about SpaceShare’s latest activities, or to get involved, please visit www.spaceshare.com.