Driving Unsustainability: How GM planned for obsolescence
I’m coming to the conclusion that there’s very little that’s sustainable about the company known as GM.
It’s frustrating and sad, because I was raised in the auto city and had family members who worked in the industry. I even spent a summer at the GM Tech Center (working for then EDS as an intern at the time). I’m perplexed by the company’s name which most of us recognize only as a vehicle company. But it wasn’t always this way.
There was a time when GM was diversified, and innovative. I was amazed by the poor decision making at GM when it recalled and promptly crushed their all-electric EV1s after bringing them to market in 1996. I drove an EV1 in California; it rocked! The company used to also make refrigerators starting in the 1920s under the Frigidaire brand and airplane components during WWII (my grandfather was an engineer who worked on a few).
So when, exactly, did the General Motors Corporation stop becoming a “generalist” industrial powerhouse making motors and instead, devote all its energies to making only motors in transportation vehicles and to lesser extent, but profitable one, vehicles for the military — you know, Humvees and the like?
