Wildlife Works’ has a visionary company mission to create brilliant sustainable solutions for wildlife conservation enabled by the power of the global purchaser, a term they coined Consumer Powered Conservation.

Why am I in awe of WW? Because their promise to every customer is to use the proceeds of the sales to save endangered and threatened wildlife around the globe. Their dream and guiding principle is to protect wilderness habitats, build schools, create jobs, and bring benefits for those people who share land and resources with wildlife!

In our first location in Kenya, Africa, we created the 80,000-acre Rukinga Wildlife Sanctuary, where elephants, cheetahs and 45 other large mammal species now roam freely. In addition, we built and operate our Eco-factory next to the sanctuary, where we employ members of the local community to create some of our products.

Wildlife Works gear is as good for the planet as they are for your soul: “You’re wearing the brand that says you won’t sit quietly by while the last wild things in the last wild places disappear forever.”