Bartley is a UK based fashion designer who we wrote about recently for her strategic partnerships with Environmental Justice and other caring designers.

Luella, has now created a new line of ethical threads for Tonic T-Shirts. Their creative organic t-shirts make for a great gift this holiday season:

“A for-profit company with a new business model, TONIC partners with secular non-profits working around the globe, who make huge differences in four key areas — the environment, education, poverty and social welfare. Each TONIC t-shirt collection is designed to aid in implementing philanthropic programs with measurable, impactful, global and relevant outcomes.”

Here are the four tees to benefit four causes (Shown above clockwise are the cute t-shirts and the charity) they’ve partnered up with:

1. The Robin Tee: “For students in Abricots, Haiti, shoes are one of the most expensive, yet most needed items. Sneakers are the preferred choice of assistance because many students walk miles through mountainous and rocky roads and trails to get to school every day.”

• Each Robin Tee sold will provide a pair of sneakers to a student in Abricots, Haiti
• Partner: Friends of Paradis des Indiens
• Goal: 2,500 Tees = 2,500 pairs of sneakers

2. The Pagan Sun Tee: Coral reefs are one of the most biologically diverse ecosystems on Earth and one of the essential life-support systems of the planet, that supply one-tenth of the fish for island and coastal people. “Funds must be raised to ensure the conservation of threatened and endangered coral reefs and their surrounding marine ecosystems around the world.“

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Wildlife Works’ has a visionary company mission to create brilliant sustainable solutions for wildlife conservation enabled by the power of the global purchaser, a term they coined Consumer Powered Conservation.

Why am I in awe of WW? Because their promise to every customer is to use the proceeds of the sales to save endangered and threatened wildlife around the globe. Their dream and guiding principle is to protect wilderness habitats, build schools, create jobs, and bring benefits for those people who share land and resources with wildlife!

In our first location in Kenya, Africa, we created the 80,000-acre Rukinga Wildlife Sanctuary, where elephants, cheetahs and 45 other large mammal species now roam freely. In addition, we built and operate our Eco-factory next to the sanctuary, where we employ members of the local community to create some of our products.

Wildlife Works gear is as good for the planet as they are for your soul: “You’re wearing the brand that says you won’t sit quietly by while the last wild things in the last wild places disappear forever.”