By Sam Aola Ooko •
June 23, 2008
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Saudi Arabia, the world’s biggest oil producer is going green. At least in its first ecologically sustainable paper manufacturing venture. A carton paper manufacturer is making good its concerted efforts in environmental sustainability in the desert kingdom to recycle paper and raise consumer awareness about eco issues.
In a joint effort, the country’s paper manufacturer, Middle East Paper Company (MEPCO) and Tetra Pak Arabia will, exchange expertise and experiences in the recycling field and MEPCO’s role will be to collect, sort and do the actual recycling work. Beverage carton recycling will help reduce greenhouse gas emissions from landfill sites.
The partnership will address the issue of recycling thousands of cartons that get discarded by households and other establishments across Saudi Arabia on a daily basis, the first of its kind in the Middle East region.
The collaborators hope that apart from making a mark on the environment, they will be opening the recycled products, largely post consumer food and beverage cartons, to a wider international market, and follows successful trials conducted to demonstrate the recycling ability of Tetra Pak cartons by MEPCO.
When the spirit of carpooling meets capitalism, what do you get? Of the possible answers, one new green one is Earth Aid Group Buys from the folks at Earth Aid Enterprises. This interesting concept brings green consumers together in order to harness their collective power and “leverage,” as it were, for large-volume discounts on eco-friendly goods.
For the most part, the muscle power that comes with large-volume merchandising has belonged to big corporations–Wal-Mart is by far the best example. When these megabusinesses flex that muscle, they often put the squeeze on more than just merchandise manufacturers; they also can squeeze out smaller, local businesses. After all, why would shoppers pay more for products at small pharmacy, grocery, and appliance stores when they can go to a single SUPERSTORE and buy everything they need at one place for a lower price? As these superplexes mushroom in size and number, the local “little guy” may quickly get strangled and suffocate.
In contrast, Earth Aid’s Group Buys puts the power back in the hands of consumers. As far as I can see, this is a great potential resource for consumers who are looking for ways to go green without spending all their hard-earned green. That is, Earth Aid allows consumers to wield the same power as large corporations–and so get those same big-purchase discounts from the manufacturers. Or, as Earth Aid puts it:
This process allows all of us to band our purchasing power together into a formidable force–which we use to drive prices down. And it works because of a very simple proposition–manufacturers can cut prices progressively for larger and larger bulk orders.
By Jennifer Lance •
April 23, 2008
The Anti-Advertising Agency needs your help. Send a SASE to:
Steve Lambert/Anti-Advertising Agency
c/o Eyebeam OpenLab
540 W.21st ST.
New York, NY 10011
You will receive a package full of “you don’t need it” stickers to plaster on ads in your community.
Via: fashionindie

By Jennifer Lance •
April 18, 2008

Shopdropping is sort of like reverse consumerism. Artist Ryan Watkins-Hughes switches the mundane packages on tin cans, then sneaks them onto the shelves in stores, such as NYC’s Whole Foods. He thinks of it as reverse shoplifting.
By Gavin Hudson •
December 24, 2007
What’s the truth about Santa Claus? Who is this large, jovial fellow with flying reindeer and hordes of merry elves? If the truth about Saint Nicholas can lay the commercial icon to rest, maybe it can also restore the true meaning of Christmas as a time of peace on Earth, love and goodwill toward all.
The German intellectual, Georg Lichtenberg, once said that “to do just the opposite is also a form of imitation,” but reversing Saint Nicholas’ image is certainly not the most sincere way to flatter it. Santa as a commercial icon undercuts the ideology of benevolence and humble giving. See this video on the chain of consumption for an idea of who gets left out when Santa goes corporate. A truer idea of the real Saint Nicholas and his current image around the world might reconnect us with the greater feelings of compassion and caring that should symbolize this (and every) season.
By Leah Edwards •
December 23, 2007
‘tis the season for “year in review” and “best of 2007” articles, which has me thinking about the many green and socially responsible businesses that have been launched in the past few years and which ones could be called out for being the best. I wouldn’t know where to begin. There are organic lotions whose lavender or vanilla scents I like best, but to focus on such personal taste would be a “favorites” list not really a best list. Best could mean most popular—the businesses with the best traction and most customers. Best could be evaluated on a scale of how truly sustainable and environmentally correct a business is, which I wouldn’t be qualified to evaluate.
So, it was interesting to open up the New York Times magazine this morning to see an article about S. Prakash Sethi, the founder of the International Center for Corporate Accountability, a consulting firm he founded to evaluate companies such as Mattel on their social responsibility. He, at least, is able to go inside companies to see what their operations are like. Mattel invites him in. Mattel’s lead-paint-in-toys problems not withstanding, it does encourage me that there is a move toward monitoring all aspects of a company’s operations, including sourcing.
By Jennifer Lance •
October 12, 2007

I stumbled upon this image on the web, and I thought it was very thought-provoking. It amazes me how young children begin to recognize labels and logos (called “environmental print” by educators) and use them to make choices. What would our lives be like without such brand knowledge?
Do you know about StumbleUpon? StumbleUpon is a fun way to surf the internet based upon your interests and those of the friends you [...]
Even as many retailers are adopting the marketing slogan, "Buy Green," a backlash movement is emerging calling on people to "buy nothing" or, at least, "buy as little as possible and, preferably, buy nothing new."
Now, I can pretty well predict how free-marketers would respond to this ("Aaaagh! There goes the economy!"). But how effective is the buy-nothing strategy environmentally? I’ve seen arguments both pro and con.
I try to buy responsibly
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Remember the logic word puzzle from middle school: “Which is heavier, a ton of feathers, or a ton of lead?” Some of us answered with the obvious response: they are of the same mass. Others of us got stuck on the materials under reference. For those of you who relate to the latter, I’m here to tell you it’s ok, and there is help.
Many factoids that we hear throughout the
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We place our children in car seats to keep them safe, yet these very car seats may be full of toxic chemicals that could make our children sick. A new report from the Ecology Center was released on Wednesday. “Car seats save lives. It’s absolutely essential that parents put their children in them while driving,” said Jeff Gearhart, the Ecology Center’s Clean Car Campaign Director. “However, some car seats are safer than [...]

The nightmare of unsafe levels of lead in children’s products continues. Now, Wal-Mart is recalling baby bibs sold under the name “Baby Connection.” These bibs are cloth on the top, but they are backed with dangerous PVC vinyl. When you visit the Wal-Mart’s recall page, you are greeted with this smiling man..what’s up with that? Sorry, we exposed your child to dangerous levels of lead, but [...]