Green Options

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That’s one of the major findings of the recently-released 2007 National Technology Readiness Survey (NTRS), sponsored by the University of Maryland’s Robert H. Smith School of Business, and research firm Rockbridge Associates, Inc. This is good news for ecopreneurs, especially since the survey also notes that many consumers want to buy “green tech” products, but can’t find what they want:

…while 83 percent of adults said they wanted to protect the environment, and 59 percent said they like trying new technologies to help the environment, about 42 percent said such technologies were hard to find.

An ideal situation for ecopreneurs? Perhaps… both for new companies, and for those that want to market green products better. Both P.K. Kannan, director of the Smith School’s Center for Excellence in Service, and Charles Colby, president of Rockbridge, offer some tips for effectively tapping this market:

There’s good news for the future of green-collar employment, but it comes with a caveat: maximizing job growth in green industries will require the right public policy support. That means law-makers need to approve measures such as a renewable portfolio standard, incentives for renewable energy, public education programs and adequate funding for research and development.

If such measures are put in place, the U.S. could see as many as one out of every four [...]

Even as many retailers are adopting the marketing slogan, "Buy Green," a backlash movement is emerging calling on people to "buy nothing" or, at least, "buy as little as possible and, preferably, buy nothing new."

Now, I can pretty well predict how free-marketers would respond to this ("Aaaagh! There goes the economy!"). But how effective is the buy-nothing strategy environmentally? I’ve seen arguments both pro and con.

I try to buy responsibly

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