Oregon-based Iberdrola Renewables has adopted what is arguably the most holistic policy to protect avian and bat populations in the wind energy industry. The plan is modeled in part after the 2005 avian protection plan template (pdf) developed by the Edison Institute and the U.S. Fish and Wildlife Service to address the impacts of transmission and distribution lines on birds.

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With Obama’s election there will be (already has been) a much stronger focus on the environment–a focus on renewable energies, pollution reduction, green jobs, energy efficiency, fuel efficiency, and more. So, excuse me for not getting excited when Nike and Starbuck’s–two companies infamous for what they could’ve done rather than what they’ve actually done–join with Sun Microsystems, Levi Strauss, and Timberland to form a coalition with a focus on getting Congress to take action on climate change.

Sure, it’s a step in the right direction. Sure, it’s something I should be praising. But how can one not be skeptical when these companies, which have long had the opportunity to promote change (and change themselves), are only doing so when they obviously realize things are moving in this direction anyway.

It’s called “jumping on the bandwagon”.

The coalition calls itself BICEP (Business for Innovative Climate and Energy Policy). Let’s hope that unlike the over-inflated biceps found on an egomaniacal gym rat, these BICEPs aren’t just for show.

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BICEP