Earlier this week I spoke with Jason and Jeff, co-founders of PACT, the most socially and environmentally responsible underwear company on earth, as far as I know. Not only do they use organic cotton, GOTS compliant dyes and otherwise uber-responsible manufacturing, they also donate 10% of sales to charities. This is utterly astounding in an industry where even a 10% profit margin is a miracle. But then, most apparel companies weren’t founded by Haas MBA’s.

Cradle To Cradle For Everything?

Jason and I got to talking about Cradle to Cradle, as it’s an interesting topic, and well, they’re already doing everything else, why not take it a step further? Do I hear a protest? You don’t want someone’s underwear recycled into your t-shirt? But it’s for the cause, man… OK, jokes aside, and even if it wasn’t underwear being discussed, but some other form-fitting cotton garment, Jason did the research. Because he cares that much. The thing is, 100% cotton gets baggy and saggy. So it’s more likely to be thrown out soon. If it happens to be owned by someone who’s passionate enough to find a place to deliver their used cotton underwear, it can be recycled. Jason explained that less than 1% of all cotton is currently recycled, and Jeff pointed out that even pure cotton sometimes contains dyes and chemicals that make it impossible to recycle.

The new green-themed Reclaim made by Samsung is more than your standard phone with slick green branding — though there’s a bit of that too.

What’s green (or blue), smaller than a deck of cards and will remind you to unplug the charger from the wall after charging? The Reclaim, the new green-themed smart phone made by Samsung for Sprint, is loaded with a bunch of green content, a handful eco-conscious accessories and an attention to sustainable packaging that make it more “green” than most other phones out there.

But you can’t just slap a case made from forty percent corn plastic, dip it in green paint and call it green, can you? The folks at Sprint sent me the new Reclaim so I could answer those questions myself.

World class adventurer, National Geographic Emerging Explorer, and a descendant of the legendary Rothschild banking family, David de Rothschild, will attempt to do what no one has done before, sail half-way around the world from California to Australia on a catamaran made 90% of recycled plastic waste powered only by the wind and the sun.

However this is not the first journey to be made across the Pacific using plastic waste. Last year a raft made of 15,000 bottles called the Junk successfully made a similar journey from California to Hawaii in 87 days in order to promote awareness of the global plastic waste problem.

British environmentalist David de Rothschild, author of Live Earth Global Warming Survival Handbook, met with the San Francisco Conservation Corps on Wednesday to talk about “Plastiki,” a 60-foot catamaran made from recycled plastic (except for the masts), which he’ll use to sail from San Francisco to Australia: an 11,000 mile voyage!

The boat is made up of about 16,000 plastic bottles and is an “effort to raise awareness of the recycling of plastic bottles, which he says are a symbol of global waste.” says Rothschild. Skin-like panels made from recycled PET, a woven plastic fabric, will cover the hulls and a watertight cabin, which sleeps four. Only about 10 percent of the Plastiki will be made from new materials.

Talking with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive.

gDiapers fans are no doubt excited to see that they have some new and adorable options for flushable diapers. Their web site is now boasting several new prints for their “little g” pants including Ga, Ga Pink, Goo Goo Blue, Good Vibe Girl and Good Vibe Stripe, which are pretty snazzy if I do say so myself. It has no doubt been hard to compete with the cuteness of cloth diapers but they are certainly making strides.

The little g pants are the outer shell of the gDiaper system or the diaper cover that holds the flushable inserts.  The inserts are the disposable and absorbent inner liners that you toss (flush, throw away or compost). You reuse the gDiaper pants again and again. For about 40 years there have been only two basic choices in diapering. Cloth or disposable. gDiapers offers consumers a third option….a hybrid cloth diaper with a disposable element.

Sierra Nevada Brewing Company and E-Fuel Corp have joined forces to create a high-grade, inexpensive ethanol fuel.

They plan to make fuel from discarded beer yeast using the Efuel 100 MicroFueler. The first-ever home ethanol systems will be housed at the brewery in Chico, California.

Greening your purchasing involves thinking about your entire inbound supply chain with the overriding purpose of selecting and purchasing goods and services that are affordable and have the least possible environmental impact throughout the course of their lifecycles. Green purchasing does not always have to mean higher costs—although sometimes it will.

Ecologic Designs’ story starts like this:  “There is always talk about a killer set of waves and dolphins playing in the surf, an epic afternoon rolling across warm red rocks on your bike, or a hike in fresh powder on a full moon snowshoe trek. There is also talk about a beach polluted by sludge or surfing next to trash, trails that all of a sudden become strip malls, or the snow trip sans snow because of global warming.” It’s this kind of understanding that guides Ecologic Design, through their two brands Green Guru Gear and Green Goddess, to craft products and fashions in Boulder, Colorado, that have a positive environmental and social impact, while raising ecological awareness.

Take Green Guru’s Blow Out series bi-fold wallet, for example.  The company uses reclaimed bike inner tubes to create a stylish and waterproof exterior. Every item in their Blow Out series is made from 98% reclaimed and recycled content by weight.  Each wallet features a six card and two bill compartments.  The ultimate in a locally-based enterprise, drawing from a readily available waste stream, Green Guru’s butyl rubber comes from Reclamation Stations within about eighteen miles from there they’re manufactured. Green Guru Pouches, Chalk Bags and Messenger Bags are also made from the upcycled inner tubes.

Since spring of 2007, Ecologic Designs has been an ecopreneurial trailblazer, creating viable and sustainable enterprises by harvesting the waste stream, often referred to as “upcycling”: the practice of recycling or repurposing items destined for the landfill and transforming them into something of further use and value. Upcycling was coined by William McDonough and Michael Braungart, authors of Cradle to Cradle: Remaking the Way We Make Things.  The butyl rubber, also called vulcanized rubber, is not cost-effective and very difficult to recycle; therefore these inner tubes usually end up in local landfills where they won’t degrade for many years.  Unfortunately, tires and inner tubes account for over 50% of the rubber produced each year.

Look in your bathroom. Got a loofah in there? Ever used one? You know, like a sea sponge? Now think about it being used for building houses. Huh!? This is exactly what’s happening right now in Paraguay. Elsa Aldivar, a social activist teamed up with Pedro Padros, an industrial engineer to make this happen.

It didn’t happen right away. Aldivar was searching for a way to give women an earth friendly way to generate income, and encouraged them to cultivate loofah, that grows easily there, to be dried out and made into cosmetic products. But they found that a certain portion weren’t up to export standards, and 30% of the quality material was being shaved off while making mats, slippers, insoles and the cosmetic tools.

So she wondered what use/value could be created from these. Material for house walls and roofs, she decided. After extensive trial and error, she and Padros devised the perfect combination of loofah, recycled plastic, and things like cotton netting and corn husks, all of which would otherwise be disposed of. At less than $3 a square meter, competitive with wood.

I am completely in love with Liz Dickey’s art made from discarded bicycle parts! She launched 1.by.liz, making and selling her reCYCLED art, in Portland, Oregon just a few years ago. Each of her one-of-a-kind clocks and magnets are made from upcycled materials.