Building A Greenwash Crisis Plan
I started writing this post a few weeks ago, inspired by this article, PR Agency Warned Starbucks About Wasteful Water Policy. Like, what were they thinking?
I know, I know, it’s hard to think of everything, but that they pay good money to a PR firm then ignore their advice? Hello? (Check out this post,Starbucks Coffee: How Green Is Their Java? on our sister blog, The Inspired Economist, for the whole story.)
Yes, well, they were busy. Guess they aren’t now…oh wait – free coffee on election day – business is back up!
But seriously, I talk to ecopreneurs everyday. People email me questions, catch me on Twitter or actually (gasp) pay me to give them advice (Yes, I am a marketing consultant and have been for ummm a whole bunch of years.)
Often what I hear from folks is…do you think I, as a green product manufacturer can do xyz (overpackage; make product in China; use plastic…ship my product over 2000 miles away to a customer)? My answer is
