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  <title>Green Options &#187; customers</title>
  <link>http://greenoptions.com/tag/customers</link>
  <description>Posts tagged 'customers'</description>
  <pubDate>Tue, 28 Oct 2008 06:00:07 +0000</pubDate>
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    <title>Sustainability Reports: Who Reads them, and Why?</title>
    <link>http://inspiredeconomist.com/2008/10/28/sustainability-reports-who-reads-them-and-why/</link>
    <comments>http://inspiredeconomist.com/2008/10/28/sustainability-reports-who-reads-them-and-why/#comments</comments>
    <pubDate>Tue, 28 Oct 2008 06:00:07 +0000</pubDate>
    <dc:creator>Amiel Blajchman</dc:creator>
    
		<category><![CDATA[Organizations]]></category>

    <guid isPermaLink="false">http://inspiredeconomist.com/2008/10/28/sustainability-reports-who-reads-them-and-why/</guid>
    <description><![CDATA[<p><a href="http://inspiredeconomist.com/files/2008/10/1748342315_6a6b5fa102.jpg"><img class="alignleft size-medium wp-image-819" src="http://go635254.s3.amazonaws.com/inspiredeconomist/files/2008/10/1748342315_6a6b5fa102-300x237.jpg" alt="" width="300" height="237" /></a>An open question to our readers: do you read annual sustainability reports?</p>
<p>Well, it turns out that the Global Reporting Initiative (<a title="GRI" href="http://www.globalreporting.org/Home" target="_blank">GRI</a>) were curious as well. So, they went ahead and hired a few consulting companies (<a title="consulting" href="http://www.sustainability.com" target="_blank">SustainAbility</a> and <a href="http://www.kpmg.com" target="_blank">KPMG</a>) to go ahead and <a title="GRI survey" href="http://www.globalreporting.org/survey" target="_blank">survey</a> sustainability report readers.</p>
<p>While some of the responses were not all that surprising, the survey’s results did speak to the trends within the reporting industry.</p>
<p>SustainAbility Chairperson Sophia Tickell <a title="QUote" href="http://www.sustainability.com/researchandadvocacy/reports_article.asp?id=1489" target="_blank">discussed</a> the strategic use of sustainability reports.</p>
<blockquote><p>Reporting was once a way to get sustainability issues onto the corporate agenda. Today the situation is reversing as a growing number of companies make ambitious commitments to sustainability. There is much business as usual but these targets matter because what gets measured gets done and &#8212; hopefully &#8212; reported against. This shift in where the agenda is set holds real potential to influence products and services &#8212; and eventually to shape business models of the future.</p>
<p>Reporting will be important but will need, explicitly, to make clearer links between sustainability issues and core business strategy &#8212; something that all stakeholders (including the mainstream investment community) seem to agree upon.
<p><a href="http://inspiredeconomist.com/2008/10/28/sustainability-reports-who-reads-them-and-why/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>What If Clients Expect a Card? Can You Do It Green? - Recycled Holiday Cards</title>
    <link>http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/</link>
    <comments>http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/#comments</comments>
    <pubDate>Fri, 19 Sep 2008 00:56:17 +0000</pubDate>
    <dc:creator>John Simonetta</dc:creator>
    
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Products]]></category>

    <guid isPermaLink="false">http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/</guid>
    <description><![CDATA[<p><em><em><span style="font-family: Arial;font-size: x-small"><span style="font-size: 10pt;font-family: Arial">This is a guest post by John Simonetta, owner of <a href="http://www.proformagreen.com/" target="_blank"><span style="color: black"><span style="font-style: normal;color: #000000">ProformaGreen,</span></span></a> an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.</span></span></em></em></p>
<p><img class="alignleft" style="margin: 4px;float: left" src="http://proformagreen.com/blog/PP98374Lg.jpg" alt="" width="325" height="325" />It is September and in the promotional products industry that means it is time to start talking about holiday cards.</p>
<p>Most companies find holiday cards a great way to show appreciation to their best clients or to send a special thank you to their employees.</p>
<p>Most Ecopreneurists will likely say skip the card, save a tree and send email instead. The problem is that a lot of clients expect cards.</p>
<p>So what to do?
<p><a href="http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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