When is a Crummy Cookie a Good Thing?
What do you do when you’re a cookie fan, one of a specific breed that likes crispy cookies, and you’d like them to be organic, and just can’t seem to find what you’re looking for? Start your own company of course. It helps if you’re named Crummy, and you have two brothers, ideal for creating a “Pep Boys” like logo for said cookies.
I recently had a chance to speak with Jason Wachob, the CEO of Crummy Brothers cookies, on what makes them unique, what his experience has been, being in a greener realm then in his past endeavors, what he’s learned so far, and what’s up with the individually plastic wrapped cookies?
The eminently friendly Wachob was glad to lay it out for me. He chuckled and said he might discourage people from getting into the packaged foods business, but then had many redeeming experiences to share that tipped the scales towards encouraging other ecopreneurs out there to make a go of it.
