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  <title>Green Options &#187; danny</title>
  <link>http://greenoptions.com/tag/danny</link>
  <description>Posts tagged 'danny'</description>
  <pubDate>Tue, 08 May 2007 19:30:17 +0000</pubDate>
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    <title>The Green Options Interview: Danny Seo</title>
    <link>http://victoriae.greenoptions.com/2007/05/08/the-green-options-interview-danny-seo/</link>
    <comments>http://victoriae.greenoptions.com/2007/05/08/the-green-options-interview-danny-seo/#comments</comments>
    <pubDate>Tue, 08 May 2007 19:30:17 +0000</pubDate>
    <dc:creator>Victoria Everman</dc:creator>
    
    <guid isPermaLink="false">http://victoriae.greenoptions.com/2007/05/08/the-green-options-interview-danny-seo/</guid>
    <description><![CDATA[<p><img src="/files/images/dannyseo_0.jpg" border="0" width="200" height="253" />   A TV show, successful book series, a new DVD &#8230; and that is just the   beginning!   &#34;<a href="http://www.dannyseo.com/" title="Danny Seo">Danny   Seo</a> is living proof that you can save the world without sacrificing   style.,&#34; according to Elle Magazine. Danny, 29, encourages America to live a   greener lifestyle. His first lifestyle book Conscious Style Home (St.   Martin&#39;s Press; 2001) chronicles his renovation of his parents&#39; Green Hills,   Pennsylvania home. Using easy-to-find eco-friendly materials, the beautifully   photographed book received rave reviews in The New York Times,   Elle, Food &#38; Wine, Elle Decor, and USA   Today, who raved &#34;Say &#39;environment&#39; to Danny Seo, and it&#39;s as if you&#39;ve   punched the word into the search engine Google: Out roars an avalanche of   ideas and references that threatens to scramble your brain.&#39;&#34; His brand new   books Simply Green Parties and Simply Green Giving showcases Danny&#39;s unique   take and approach to stylish green living. Both books feature lush, colorful   photography and clear, step-by-step instructions along with Danny&#39;s secret   tips and how-to information on living the Simply Green way. As Editor-at-Large   of Country Home magazine, Danny pens a monthly column for the   magazine and produce feature stories for the magazine&#39;s 7.6 million readers.   Each month, his &#34;Fresh Thinking&#34; column features clever and easy ideas to   recycle anything into gorgeously chic home accessories with quick and easy   tips that prove green living can be gorgeous living, too. </p>
<p>   Below, read my exclusive interview with Danny to find   out more about his early days, unique business partnerships, blogging,   celebrity clients, and more.</p>
<p>   Victoria E: Do you think being born on   Earth Day seeded your passion for the planet? </p>
<p>   Danny Seo: Well, it is an unusual   &#34;holiday&#34; if you really think about it. April 22nd is usually marked with   stories about global warming, the rainforests burning down and just overall   gloom and doom.   So when your birthday is on a day that&#39;s about the   end of the world, you can&#39;t help but take notice.   So when I was   twelve, I decided I had enough of the scary headlines in the newspaper and   decided&#8211;right then and there&#8211;to do something about it. Who knew I&#39;d still be   at it 18 years later!</p>
<p>   VE: Where you parents initially hesitant   when you told them you want to help people lead green lives? </p>
<p>   DS: Not really, as long as it didn&#39;t affect their lives. Honestly, my parents not being involved in my activism at   a young age was&#8211;in hindsight&#8212;a good thing. It forced me to be a critical   thinker at a young age and to learn from all my mistakes.  Nobody was   ever there to clean up my messes or do the hard work for me.  I think   today, my let&#39;s-all-roll-up-our-sleeves attitude is a result of their not   meddling in my work as a child.</p>
<p><!--break--><br />   VE: How did you team up with   <a href="http://www.rbrc.org/call2recycle/" title="Call2Recycle">Call2Recycle</a>? </p>
<p>   DS: The Rechargeable Battery Recycling   Corporation is a wonderful non-profit program that collects old rechargeable   batteries&#8212;from cordless phones, cell phones, power tools&#8212;and recycles them   into new metal products.  The program is call Call2Recycle.  They   are in over 30,000 retail stores&#8212;Lowe&#39;s, Target, Best Buy, Sony Style&#8212;and   these collection boxes are free to anyone to drop off their old rechargeable   batteries. I&#39;m a big advocate of making green living as simple as   possible.  They&#39;ve made it so easy to locate these stores, drop off your   recyclables and do all the work for you. Even the stores have it easy; the   boxes are postage-paid, so they just seal &#39;em up when full and ship them off   for recycling.    So easy and so green!</p>
<p>   VE: What has your experience been like   filming a TV show for   <a href="http://www.lime.com/" title="Lime.com">Lime.com</a> ? </p>
<p>   DS: LIME is one of the handful of media   partners that I&#39;ve had the good fortune to creating educational and   entertaining programming.  My first series was called SIMPLY GREEN and it   was shot at my real home in Bucks County, Pennsylvania.  Here, the viewer   could see all the green projects and renovations that I did to my own home and   come along as I visited stores and factories that were making everything from   my   <a href="http://www.icestone.biz/" title="kitchen counters">kitchen   counters</a> to the antiques I bought to decorate with. I just wrapped filming   a special for HGTV airing on JUNE 10th called Red, Hot &#38; Green. Tune in on   Sunday, June 10th at 8pm (EST) to check it out.  I had a great time doing   it.</p>
<p>   VE: Your work has gotten massive amounts   of press. Most recently, you were picked to be a Guest Co-Editor of Elle   Magazine&#39;s Green Issue - what was that like? </p>
<p>   DS: Working with the ELLE magazine staff   was a LOT of fun.  A lot of people have the misconception that a Guest   Co-Editor would mean I just come to the office, share some ideas, and go on my   merry way.  But in reality, my background is magazine publishing!  I   was one of the first editors hired by Organic Style and I worked there for   five years until they folded.  So, when I was approached by ELLE to help   them with their annual green issue, I insisted they put my editorial skills to   good use. So I put together some fun stories in the issue including a green   shopping spree with my pal Kerry Washington and a post-organic baby shower for   Jennifer Meyer (aka Mrs. Tobey Maguire).  I think this is their best   issue yet&#8230; and I&#39;m so glad such an influential magazine like ELLE has   totally embraced the green message.</p>
<p>   VE: More shabby chic than minimal and   modern, where do you find the inspiration for your many unique ad crafty   projects? </p>
<p>   DS: I find inspiration   everywhere.   One thing that I do is that when I think of something   clever or fun to do, I&#39;ll email myself the idea on my Blackberry.  I have   hundreds of must-try projects in my inbox.     The   resourceful side of my work is the fun part!   The hard part is   deciding which projects make it onto the TV show, DVDs, books, or magazine   columns.    I have a hard time deciding the best of the best. </p>
<p>VE: Along with being a writer for   magazine and your own book series, TV show host, and overall green living   guru, you also work with a number of celebrities, helping to green their   wardrobes and homes. Who&#39;s life have you overhauled recently? What one   celebrity would you love to help go green? </p>
<p>   DS: I&#39;m working very closely with a   wonderful company called   <a href="http://methodhome.com/" title="Method">Method</a>.   They make a line of environmentally-friendly cleaning products for the home:   laundry detergent, dish soap, air care, soy candles, all-purpose   cleaners&#8230;you name it! So, right now, I&#39;m starting to reach out to my   celebrity clients and friends and offer them a Method Detox 101 crash course   on keeping their homes sparkling clean the non-toxic way. I don&#39;t really have   a dream celebrity I&#39;d want to work with.  I actually prefer working with   folks who are already passionate about green issues and are truly committed to   doing the right thing.    Then, I know I&#39;ll get their full   attention on whatever I&#39;m suggesting they do. </p>
<p>   VE: With all of your many eco-jobs, how   do you find time to write your own blog as well? </p>
<p>   DS:   <a href="http://dannyseo.typepad.com/" title="The blog">The   blog</a> was started just for fun, as an online diary of different projects   I&#39;m trying at home, things I&#39;m thinking could be great for the home, and   sometimes updates here and there about appearances I&#39;ll be making on TV or in   a city around the country. It&#39;s not hard at all to do and I actually enjoy   posting different projects. I put up a new post every single day and I love   the immediate feedback from people on the different ideas.  It&#39;s a great   way to test new ideas, too&#8230;and stay connected to everyone as well.</p>
<p>   VE: What do you think is the most common   misconception Americans have about green living? </p>
<p>   DS: That it&#39;s expensive!   I   keep saying ecological is economical!  You can save the environment and   save $$ too!   Method products are a great example of this. They are   biodegradable, non-toxic, not tested on animals and sold in discount stores   like Target, Lowe&#39;s and Duane Reade.  Now, how can you beat that? You   just need to be a smart and savvy shopper. Green bargains can be found.</p>
<p>   VE: What do you say to the folks that   still believe global warming is just a myth? </p>
<p>   DS: Well, fortunately, there are less   and less skeptics now. I think if you asked someone if they believed in global   warming 10 years ago, half would say they believe in it and half would think   you&#39;re nuts.   Today, I would say the majority of people are   concerned about it. But whatever cause there is in our country&#8212;ecological or   not&#8212;there will also be doubters. There isn&#39;t time to focus on the doubters;   I want to teach people to be doers and change their bad eco-habits and help   them influence others. The more assimilated good green habits become, the   better we&#39;ll all be.</p>
<p>   VE: Do you have any other nifty,   secret/developing projects in the works that you could hint at? </p>
<p>   DS: I wish I could say! There is a   very exciting project I&#39;m working on right now that will bring my green   decorating sensibility to an even bigger audience. That&#39;s all I can say for   now. </p>
<p>   <font size="2">Danny Seo portrait photo by Shelly Strazis</font> </p>
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