Digital Green Turns Gold
When the Internet extended its wiry tentacles to the small town that I grew up in, I had no idea what it was. I pictured it being a room full of wires and lights, like a super computer android version of a phone operator.
As I matured, I realized it wasn’t that at all, but a more mystic existence of floating pockets of digital information in constant flux, existing in digital clouds that were suspended just above the atmosphere.
Of course, neither of those images is or was correct. But as it turns out, I was closer to the target with my first guess. Massive server rooms take up space and energy all over the world, storing the information and websites we web junkies feed on for survival. Luckily, they are starting to go green.
Digital Realty Trust, Inc., a technology real estate company, has taken a bold step into the green world by renovating a 90-year-old printing facility in Chicago. They have turned the plant into the world’s first LEED gold-certified data center. Not only is this a paradigm shift for future data centers—it may change the way LEED building companies approach renovations.
At the end of the 1970s, the world saw a computer revolution, and waves of new business development followed. By the early 1990s, there were signs of a green computing revolution, and now businesses are taking advantage of the industry’s need for environmentally-friendly products. Data centers, in particular, have become a target market, since the past few years have seen a sharp increase in their rate of energy consumption.
