You would have to live under a rock to have missed the massive media campaign coal industry groups have been waging over the last year or two. The language and symbols of clean coal now fill the airways on radio and TV; they appear on billboards, in talking points and even on websites like this one. The coal lobby has spent hundreds of millions of dollars this year alone trying to convince politicians and the people who elect them that coal is now or will soon be “clean.”

Big coal’s presence throughout this long election season as a major sponsor of the presidential debates from November 2007 to October 2008 stands in striking opposition to the absence of any substantive political discussions about climate change in the debates themselves.

But not everyone is buying it. As Kevin Grandia at DeSmogBlog points out, the Sierra Club just launched a PR push of their own, arguing that coal is not the answer. Here’s a little slice of the 116 year-old organization’s new debunking strategy.

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