Millions of American workers — steady-eddy 9-to-5-ers (or sunrise to sunset go-getters) — are observing how the fine print of their so-called pensions could wipe out their sense retirement security while healthcare costs continue to get larger and their portion of the bills explode. Many are kissing off corporate America before their company goes bust or gets gobbled up by Uncle Sam. They’re managing the crisis rather than the financial crisis managing them by launching the dream green business they’ve always wanted with a triple bottom line of people, planet and (some) profits.

Ecopreneurs, harness our profits to create the changes they desire in their communities, shifting the economy away from the present one based on cheap oil, wasted resources, the exploitation of people, and, as of late, drinking form the bottomless cup of debt (mostly “bad” debt). We operate our enterprise in a way that restores or heals the planet — in the restoration ECOnomy — and fosters more equitable and fair relationships among anything touched by our business. By running our own enterprise, many have discovered just how much we can regain control over our life (even if we can’t seem to influence our representatives in Washington DC much).

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