Posts Tagged ‘deceptive marketing’

Coke Sued for Fraudulent Claims and Deceptive Labeling of VitaminWater

Coca-Cola VitaminWater

The Coca-Cola Company has been served notice of a class action lawsuit filed by the Center for Science in the Public Interest (CSPI) over the deceptive and unsubstantiated claims on its VitaminWater line of beverages.

“Coke fears, probably correctly, that they’ll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar. VitaminWater is Coke’s attempt to dress up soda in a physician’s white coat. Underneath, it’s still sugar water, albeit sugar water that costs about ten bucks a gallon.” - Steve Gardner, CSPI litigation director

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