Green Options

This week, greenwash fatigued bloggers (Gawker describes it as improbable a real news item as ‘the hot dog industry going vegetarian’) and non-profit spokespersons turned a skeptical eye on a group of direct marketing companies called the Green Marketing Coalition (GMC). Corporate clients, including Microsoft, Washington Mutual and OptimaHealth, are also in on the initiative.

GMC’s goal? Altruistic enough. According to the New York Times article “Direct marketing goes green. No, really”, these marketers are joining hands and taking small, albeit very conservative, steps to make an inherently unsustainable practice (i.e. sending wads of personal junk mail) at least a little bit greener. We have already written about junk mail solutions and naughty, catalogue-sending companies before and so we were curious about what best practices the industry funded group came up with.

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Over the past few months we’ve noticed quite a bit of interest in geothermal heating and cooling amongst our site visitors, and in particular in geothermal heat pumps. We’ve also had many questions from people about exactly what they are and how/if they should consider them as an eco-friendly heating/cooling option. If this describes you, then read on - these systems ARE incredibly promising technologies to heat and cool your home, but they’re also more complicated than your typical AC or furnace unit. We’ll try to help clear the air!

We get into quite a bit of detail below, but before you get into that here’s a very quick summary of geothermal heat pumps:

• Geothermal (or ground source) heat pumps can be incredibly efficient, delivering 3-6x as much energy for heating and cooling as you use to power the equipment;
• They are in some ways a renewable energy system, since they use the heat contained in the earth to provide heating / cooling;
• They do require extensive installation work, including excavation or drilling to install subsurface pipes; and
• They are more expensive than traditional heating/cooling equipment, but the payback period is less than five years almost everywhere in the country due to their greater efficiency.

When we think of recycling in association with the construction industry, we generally focus on construction and demolition waste materials. Recycled content has become popular for certain building and finish materials, as well. But the Sienna Architecture Company is experimenting with recycling on a different scale for their project for the Portland Alumnae Chapter of Delta Sigma Theta Sorority, Inc. The sorority, an organization of two hundred and fifty college-educated women who are committed to public service, is expanding its June Key Delta House in North Portland.

In 1993, the sorority purchased an abandoned service station and, using volunteer labor, made it into a functional gathering space. Expanding the building will create additional meeting rooms, as well as areas for after school programs and daytime programming for senior citizens. The community center will serve as a demonstration project, using 50-70% recycled materials. In addition to using salvaged and recycled materials obtained from companies and businesses, the building will incorporate surplus metal cargo shipping containers into its structure. The Portland Office of Sustainable Development explains, “Once products are shipped across the ocean, the steel containers that keep materials safe are usually left behind at the port to be recycled or reused for other applications.” And according to literature made available from the sorority, “Metal cargo shipping containers are an international salvage source that can be used for environmentally sensible building materials.”

Editor’s note: this piece has been contributed by guest blogger Kevin Hughes. Kevin was generous enough to share his own experience with installing a solar hot water system on his home. Thank you, Kevin!

I live in Los Angeles and I prefer the ugly one! Please don’t get me wrong, my wife is very beautiful, but when it comes to solar power, I prefer the ugly one.

Let me explain, for the past few years there has been huge interest in Solar Electricity (photovoltaic’s, PV, or solar panels), there are lots of incentives at both a state and federal level, there are often photo opportunities for politicians, gazing towards the future over a vast array or solar panels. But there are problems with this vision: solar electricity is expensive to purchase and install; it has a long pay back period; it converts sunlight to usable energy fairly inefficiently, and because of that, you need quite a lot of roof space or land to put up enough panels to power your home.

The ugly one that I prefer is solar thermal, specifically solar hot water, a much older technology. It is also much cheaper to install, much more efficient, and has a much faster pay back. It can even be a do-it-yourself project if you are reasonably handy. As for the payback, that’s easy: you don’t have to pay for 70-100% of your hot water heating costs, and with a clever tweak, you can save 10-15,000 gallons of water annually, and reduce your water and electricity costs.

As the environment continues to gain more and more attention, so does the need to stay green and environmentally friendly. We’re seeing these qualities become more and more relevant and important in a variety of fields; from automotive to architecture.

The latter has long been a focus of the green development. One need only look at the mass of stories coming out of the Middle East and Asia to see that a green focus on design and architecture is now more important than ever.

Kirin & Co is the online shop of designer and textile artist Lara Cameron of Melbourne, Australia. Cameron produces limited edition, hand screen printed fabrics as well as handmade items such as super-fab clutch purses.

Cameron prints on two types of fabrics: a cotton/linen blend printed with environmentally friendly inks, and a new hemp/organic cotton blend. The cotton/linen blend isn’t as green as we usually look for in the Fabulous Fabrics series, but Cameron is definitely making efforts to green her fabrics and we respect that. It isn’t always easy or possible to green everything overnight!

If you can’t tell, we’re pretty hooked on the latest and greatest in green prefab design. One big problem, though, is that there’s a huge amount of noise and not all that much action - plenty of fabulous prefab designs and museum / conference exhibits, but very few actual installations (and even fewer mid-market installs, which is where prefab has to go in order to make a true difference in our housing stock).

Finally, the log jam seems to be breaking. Several firms have begun to produce green prefab homes for real people in small but growing numbers. This past month, Marmol Radziner, a prefab company here in Southern California, made a splash with some pretty showy installation videos on local media outlets. These homes are either a) high end or b) for the firm’s founders, so they’re still a ways away from mass-market. But, the videos do a good job of showing what elements make prefab homes unique (factory construction, rapid installation, modular components) and at least to me suggest that they’re not all that far away from being able to replicate these installations on a larger and thus less expensive scale.

You’ve started a green team and seven weeks later, your once ecstatic committee of cubicle warriors by day, green champions by night (a.k.a your green employees) begin to dwindle in numbers. Even the most eager employees look like they would prefer to be idling in traffic than be here listening to your green pitch.

Preston Koerner wrote a valuable article in Green Biz on how to prevent “green fatigue” and separate it from the “green noise” amongst customers in response to a recent commentary on eco-overload in the New York Times.

As we walked into the mammoth PCBC (Pacific Coast Builder Conference) at the Moscone Center in San Francisco we couldn’t help but notice the hanging banners with the words - Power. Forward. Sustain. Of course we could see Power and Forward, as we wouldn’t expect Weakness and Backward but then - Sustain. That omnipresent word like Green that has seeped into the mindset of builders and developers. Or has it? Is it part of the green spin or are things starting to move forward in a powerfully sustainable direction? We decided that “both” loomed as the right answer. For this installment, we decided to cover some of the unexpected and the questionable lower profile “green” products. Sorry about the ” ” around the green but you’ll see where we go with this idea.

We totally got buzzed about something so innocuous that we almost walked passed it because it didn’t have a bunch of Green banners proclaiming its greenness. This Verve living system offers what they called a living control system which in simple terms operates like a whole house lighting system. We’ve seen these before but this one operates on battery free, self sustaining technology or what they call energy harvesting radio frequency technology. Pretty scientific for us but the little gizmo works in a panel that reduces the power so that certain switches can come on at certain levels and times. The systems extends bulb life and new homes don’t need copper wiring installed if they use this system. We even like the parent control which operates like the driver’s control when it comes to locking and unlocking car doors. We’re locked for this system.

Do you long to live in an attractive green home with the latest and greatest in green building technologies, but know you can’t afford to build one? Then you and I have something in common.

But do you know about all the amazing green condo developments cropping up across the country? There are gorgeous, cutting-edge eco-friendly condos available or being built now in cities all around the U.S. We can’t possibly cover them all in this post, but we’ve selected a good sample. I will cover green condos in the West next week. Read on to find what might become your dream green home!

In Chicago, eco18 is an interesting development currently underway. Located in Chicago’s South Loop area, it provides access to plenty of public transportation options and also green spaces. eco18 is striving to attain a Gold Certification under the LEED program of the US Green Building Council. This is a lofty goal and we hope they make it! Their plans include a massive green roof, solar water heating, geothermal heating and cooling, rainwater reuse, energy-efficient lighting and much more. You can get a 1 bedroom/1 bath unit for around $285,000 or a 2 bedroom/2 bath unit for about $430,000. Learn more about eco18 here.

To spread the word about the need for meaningful climate action and motivate our elected officials that we need to act now to solve global climate change, Bill McKibben, of Step It Up fame, has stepped it up himself with his new organization 350.org.

350.org is spreading the word far and wide about the importance of the number 350 and you can help! Together with Craftster, Etsy, Craft Magazine, Burda Style and Thrifty Fun — 350.org has launched the Creativity 350 partnership and contest to draw creative energy and attention to 350.org’s goal of reducing atmospheric carbon dioxide to 350 parts per million to stave off dangerous climate change.

The contest is in two parts; a 350-themed craft contest and a 350-themed T-shirt design contest. For the craft contest, you are invited to craft any project that creatively expresses the importance of the number 350, using any crafting technique. For the T-shirt contest, you may create an original T-shirt design that creatively expresses the importance of the number 350.