Green Options

Today was the day that our televisions were supposed to make the big switch from analog to digital broadcasting. Actually, some cities are still going forward with the change to “avoid the headache” waiting will cause.

I gotta tell you, I haven’t sweated the digital switch at all.  Honestly, I forgot it was coming up! I’ve decided to completely avoid worrying about digital cable dishes or antennae, vouchers and the like.

When I was in Highschool, there were a few scrapbooking fanatics that I knew and kept in contact with.  They had “scrapping parties” and talked about new papers they bought and how many pages they had made.  It seemed a kind of code, and I was not adept enough to break it.  As I grew older, the amount of “scrappers” that I knew grew exponentially, and now I feel fully emersed in the language, the lifestyle, and worst of all, the ecological consequences.

First off, I want to say that, as someone who has been an analyst in the commercial printing industry for fifteen years, I’m thrilled to be part of The Inspired Economist. For years, printing has been seen as part of the problem, so the ability to get in on the ground floor of a blog on environmental sustainability and talk about how printing can become part of the “greening” of corporate culture is quite a thrill.

Using print—a medium that contributes to solid waste and may appear to be part of the problem—to “green” a company’s document management and marketing culture seems nonintuitive. It is perhaps for this very reason that I hope readers will find my posts enjoyable.

There are two points that I want to open with.

First, in marketing, electronic alternatives are often framed as the green alternative to print because they don’t require paper, ink, packaging, and physical transportation. However, there is a lot more to one’s environmental footprint than this. Take, for example, one’s carbon footprint. On this issue, electronic alternatives with their massive, 24-hour energy drain start to look less appealing.

On February 17, 2009 television stations will go digital, meaning that analog TV’s will not longer receive a signal, leaving millions of analog TV owners with a dark and useless TV set. As technology is rapidly advances, we are constantly ‘trading up’ to get a faster connection and sharper image - whether its a cell phone, MP3 player or television.

Unfortunately, we don’t have a comprehensive way [...]

The paperless office idea emerged along with the personal computer, its premise being that someday in the future, we will no longer need to use paper because everything will be in a digital format. While the truly paperless office may still be a myth and a seemingly impossible goal, it is still something we can move towards in our business operations. Paper and paperboard products constitute the largest portion of our waste stream, so reducing our paper use and recycling paper materials has a lot of potential to reduce the waste flowing into landfills and save trees at the same time.

While planning my business, I have been trying to find a few ways I can be a nearly paperless operation. I already send digital PDF files for invoices, agreements, and proofs rather than sending my clients paper documents. I use digital signatures for contracts, communicate via e-mail or phone, and avoid printing anything that I don’t absolutely need to. Still, my office is hardly paperless and there’s a lot more I plan to do as I formalize my practices and launch my business. Below are some suggestions for going paperless.

It looks like a child’s toy from the 70s, but this new high-tech camera can record more than a simple Polaroid. It can create a 3D image of almost anything, and you can take it almost anywhere.

Developed at the Fraunhofer Institute for Applied Optics and Precision Engineering IOF in Jena, Germany, the Kolibri CORDLESS is the size of a shoe box and it weighs a little over 2 lbs. No cables required, you just point and click. Several seconds later a detailed 3D image will appear on a laptop. From there you can analyze and use the digital model.

“Turn on, Tune-in, drop out.” The words that defined a generation were uttered by Timothy Leary at the first Human Be-in 40 years ago in Golden Gate Park.

Initially planned to address the eminent issues of the decade, the original Be-In has evolved into an art/music/digital cyberculture exploration that now focuses on the latest in the GREEN movement. The 2007 theme of Biomimicry is designed to be “a launching pad for

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