How Do You Really Know Web Conferencing Saves Resources?
It’s been said many a time that one way to reduce a company’s footprint is by using web conferencing tools rather than flying everybody to meet in person. Noble, efficient and potentially cost saving as that is, there’s one problem: There’s been no way to quantify just how much of a difference it’s actually making. Sure, saved costs of flight, transport, accommodations are easy to calculate. But how about reduced emissions? And even if you were to know that, how can that be translated into a figure meaningful to our everyday lives?
iLinc has created the Green Meter to give concreteness and life to the abstract. It calculates the CO2, cost, and travel reductions accrued while using their service, down to the individual level. When companies are required to reduce their carbon footprint, whether internally or by the government where they do business, this will prove an invaluable tool. And in this fragile, downwardly spiraling economy, being financially prudent with your expenses will be increasingly important.
